Brands
LACOSTE POLO SHIRT: A TIMELESS ICON REINVENTED
Lacoste has reaffirmed the enduring legacy of its polo shirt, first designed by René Lacoste, with a fresh campaign highlighting its constant reinvention....
LEVI’S STADIUM TURNS SUPER BOWL INTO CULTURAL TAKEOVER
Levi Strauss & Co. transformed the Super Bowl into a cultural spectacle far beyond advertising. From stadium branding to live music, product drops,...
AJIO X REBLE: IDENTITY WITHOUT APOLOGY
AJIO’s latest collaboration with Reble, the voice of Meghalaya’s raw subculture, celebrates fearless individuality. The campaign, “Identity Without Apology,” rejects mainstream dilution, embracing...
WARBURTONS UNIFIES ITS SMILE WITH TAXI STUDIO
Warburtons, Britain’s most chosen FMCG brand, has unveiled a refreshed identity by Taxi Studio. The redesign unifies its 70-strong product portfolio with a...
AARDMAN APPOINTS CAA BRAND MANAGEMENT TO DRIVE ASIAN EXPANSION
Aardman has named CAA Brand Management to oversee brand licensing, partnerships, live experiences and promotions across Japan, China, Taiwan, Hong Kong and Macau...
WHEN MASALA MEETS FASHION: A CULTURAL COLLABORATION
A creative experiment inspired by the Nestlé Maggi × UNIQLO collaboration reimagines masala as a wearable identity. BrandQ’s cinematic reel demonstrates how everyday...
ROYAL ENFIELD AND FAIRTEX FORGE A FIERCE ALLIANCE
Royal Enfield has joined forces with Thailand’s Fairtex Group in a collaboration that celebrates grit, rebellion and purposeful living. The partnership unveils a...
PAUSE THE DULL, SIP THE CHILL: COCA-COLA HALFTIME WITH JANHVI KAPOOR
Coca-Cola’s latest campaign with Janhvi Kapoor invites audiences to embrace a refreshing “halftime” moment. Positioned as a pause from the day’s monotony, the...
