Brands
MELODY FINDS A NEW SCOOP: VADILAL AND PARLE PARTNER FOR ICE CREAM INNOVATION
Vadilal Industries and Parle Products have launched Melody Ice Cream, extending the beloved caramel-chocolate confectionery into the frozen Ice Cream category. Through a...
HAVAS PLAY STRENGTHENS NORTH AMERICAN PRESENCE WITH ARCHRIVAL ACQUISITION
Havas has acquired a majority stake in youth culture and experiential agency Archrival, expanding Havas Play’s footprint in North America. The move underscores...
AJ BOND DISTILLERY LAUNCHES FLAGSHIP TENNESSEE WHISKEY
AJ Bond Distillery has unveiled its flagship Tennessee Whiskey, marking Sazerac’s first entry into the category. Crafted by Master Distillers Allisa Henley and...
MAKER’S MARK AND LUCIEN LAVISCOUNT RAISE A GLASS TO QUALITY OVER CONVENIENCE
Maker’s Mark Whisky has teamed up with British actor Lucien Laviscount for a new short film celebrating the value of intention, craftsmanship and...
BYTE SALTNIC UNIFIES EIGHT FLAVOURS IN ONE BOLD BRAND SYSTEM
SOVOK Studio has crafted a cohesive packaging and label identity for BYTE Saltnic, uniting eight distinct flavour worlds through immersive macro-texture design, saturated...
COCA-COLA’S WORLD CUP GRID TURNS DESIGN INTO POETRY
Coca-Cola’s World Cup 2026 campaign, “Poetics of Design,” builds on the Arden Square to create a flexible grid system. Forty-eight collectible cans balance...
PEPSODENT’S #BESTDEFENDER CAMPAIGN SCORES WITH LATE-NIGHT FOOTBALL FANS
Unilever’s Pepsodent has launched its #BestDefender campaign during FIFA World Cup 2026™, created by MullenLowe India, Indonesia and Singapore. With fans worldwide staying...
SINGER’S BOLD NEW PORSCHE 911 REIMAGINED
Singer has unveiled its latest Porsche 911 Reimagined creation, offered in both road and track-focused versions. Finished in Turbo White with striking blue...
