Brands
NISSAN UNVEILS CENTRALISED GLOBAL COMMUNICATIONS NETWORK
Nissan has introduced a new global communications structure, uniting teams across Japan, Europe and the Americas under chief communications officer Lavanya Wadgaonkar. The...
CITADELLE ZERO: MAISON FERRAND’S BOLD STEP INTO THE NO-ALCOHOL FUTURE
Maison Ferrand has unveiled Citadelle Zero 0.0, its first non-alcoholic spirit crafted from 19 botanicals. Parisian studio Tonevo created a split-screen campaign to...
MICHAEL D’SOUZA HONOURED AGAIN AS MASTER DISTILLER OF THE YEAR
Michael D’Souza of Paul John Whisky has once again been named Master Distiller/Master Blender of the Year at the World Whiskies Awards in...
OCHRE SPIRITS EXPANDS GIN PORTFOLIO, EYES ₹145 CRORE REVENUE
Goa-based Ochre Spirits is expanding its premium gin portfolio with Original Dry Gin and Plum Citron Gin, aiming for ₹145 crore revenue in...
PAMPERED POOCHES: DYSON’S AIRWRAP ENTERS PET CARE
Dyson has launched a canine version of its Airwrap, adapting its airflow technology to give dogs a salon-style blowout. The move highlights Dyson’s...
JOHNNIE WALKER LUXE BLENDED WATER AND VIRAT KOHLI IN NEW ‘KEEP WALKING’ CAMPAIGN
Johnnie Walker Luxe Blended Water has teamed up with Virat Kohli to launch a high-energy campaign reimagining ‘Keep Walking’ for a new generation....
FULVA’S SWEET LEAP: AMAN GUPTA INVESTS IN KERALA HALWA BRAND
Kerala’s modern halwa brand Fulva has welcomed Aman Gupta as an investor, marking a milestone in its journey from humble beginnings to global...
LIMCA HANDS CREATIVE MANDATE TO ATOM NETWORK IN STRATEGIC SHIFT
Coca-Cola’s Limca has moved its creative mandate from WPP’s VML to independent agency Atom Network, marking a significant shift in its advertising strategy....
