Swiss Beauty has partnered with Warner Bros. Discovery Global Consumer Products to launch a Harry Potter-inspired makeup collection in India. Featuring glosses, colour-changing foundation, multichrome eyeliner, brushes and eyeshadows, the limited-edition range blends beauty with wizardry, offering fans collectible products infused with Hogwarts houses, spells and Patronus charm motifs.
Swiss Beauty has announced a collaboration with Warner Bros. Discovery Global Consumer Products to launch a limited-edition Harry Potter makeup collection, bringing the enchantment of the wizarding world into the beauty aisle. The range, designed to capture the magic of spells, Hogwarts houses and the Patronus charm, includes a tinted gloss, colour-changing foundation, multichrome eyeliner, makeup brushes and an eyeshadow palette.
The Spellbinding Tinted Gloss arrives in three shades with names drawn from magical incantations: Incendio Cherry Red, Bombarda Toffee Brown and Confringo Berry Pink. The Transfiguration-inspired Colour-Changing Foundation begins as a white formula and adapts to individual skin tones upon application, echoing the transformative nature of wizardry. The Classy Multichrome Eyeliner is offered in four shades, while the Patronus-inspired Makeup Brush Set is crafted for precision and blending. Completing the collection, the eyeshadow palette features four multichrome shades, each representing one of the Hogwarts houses.
Vikram Sharma, Senior Vice President and head of APAC Consumer Products at Warner Bros. Discovery, highlighted the strategic significance of the launch: “India is one of our key growth markets, and beauty represents a significant opportunity to engage new consumers through licensing. Harry Potter continues to resonate with generations of fans across the country, making it a powerful platform for brands looking to create meaningful consumer connections. Our collaboration with Swiss Beauty brings together the joy of makeup with the enduring appeal of the wizarding world, creating a collection that fans can connect with through every design detail and collectible element while helping the brand reach new audiences in an authentic and engaging way.”
This partnership reflects the growing trend of pop culture crossovers in the Indian beauty market, where storytelling and fandom are increasingly woven into product design. By merging Swiss Beauty’s expertise in cosmetics with the timeless allure of Harry Potter, the collection positions itself as both a playful indulgence and a collectible keepsake, appealing to consumers who seek self-expression through beauty while celebrating their connection to the wizarding world.
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