Brands
FROM SEEN TO SHARED: SWIG X TEZZA SIGNAL A SHIFT IN BRAND EXPERIENCE
Swig x Tezza’s “Soda Pop” activation in Los Angeles highlights a shift from passive storytelling to UGC-native experiences, built for feeds as much...
SIDRA VIVO BREAKS CIDER’S ORCHARD SPELL
Cider is the UK on-trade’s second biggest alcohol category, worth £2bn to pubs and bars and heavily favoured by 18 to 34-year-olds. Yet...
KINNECT WINS BURGER KING INDIA CREATIVE MANDATE
Kinnect has won Burger King India’s creative mandate after a multi-agency pitch. The agency will handle brand strategy, creative communication, digital storytelling and...
BROWN-FORMAN BRINGS THE GLENDRONACH TO INDIA
Brown-Forman has introduced The Glendronach single malt portfolio in India, expanding its premium whisky presence. The Highland distillery’s 12, 15 and 18-year-old expressions,...
PROXIMO SPIRITS CHAMPIONScWITH GRAN CENTENARIO
Proximo Spirits has launched ‘Todo o nada’, a new US campaign for Gran Centenario tequila celebrating Mexican culture and national pride. Featuring two...
WARFIELD SPIRITS CARVES A MOUNTAIN IDENTITY IN SUN VALLEY
Warfield Spirits launches a rugged yet refined collection of whiskey, vodka, gin, and aged gin inspired by Sun Valley’s wilderness. Featuring bespoke recycled-glass...
MYDESIGNATION: FASHION THAT REFUSES TO BLEND IN
MyDesignation, the fashion brand built on the philosophy of “Never meant to blend in,” is redefining self-expression through apparel that encourages wearers to...
DENNIS SCHRÖDER RETURNS TO PUMA AS EUROPE MD
PUMA Group has appointed Dennis Schröder as Managing Director for Europe, effective 17 August 2026. Schröder, former CEO of Snipes and a PUMA...
