Brands
BRINGING THE TASTE OF HERITAGE BACK TO LIFE
Oro Saiwa has long been woven into the fabric of Italian daily life, a biscuit that accompanies simple rituals from breakfast tables to...
FROM SEEN TO SHARED: SWIG X TEZZA SIGNAL A SHIFT IN BRAND EXPERIENCE
Swig x Tezza’s “Soda Pop” activation in Los Angeles highlights a shift from passive storytelling to UGC-native experiences, built for feeds as much...
SIDRA VIVO BREAKS CIDER’S ORCHARD SPELL
Cider is the UK on-trade’s second biggest alcohol category, worth £2bn to pubs and bars and heavily favoured by 18 to 34-year-olds. Yet...
KINNECT WINS BURGER KING INDIA CREATIVE MANDATE
Kinnect has won Burger King India’s creative mandate after a multi-agency pitch. The agency will handle brand strategy, creative communication, digital storytelling and...
BROWN-FORMAN BRINGS THE GLENDRONACH TO INDIA
Brown-Forman has introduced The Glendronach single malt portfolio in India, expanding its premium whisky presence. The Highland distillery’s 12, 15 and 18-year-old expressions,...
PROXIMO SPIRITS CHAMPIONScWITH GRAN CENTENARIO
Proximo Spirits has launched ‘Todo o nada’, a new US campaign for Gran Centenario tequila celebrating Mexican culture and national pride. Featuring two...
WARFIELD SPIRITS CARVES A MOUNTAIN IDENTITY IN SUN VALLEY
Warfield Spirits launches a rugged yet refined collection of whiskey, vodka, gin, and aged gin inspired by Sun Valley’s wilderness. Featuring bespoke recycled-glass...
MYDESIGNATION: FASHION THAT REFUSES TO BLEND IN
MyDesignation, the fashion brand built on the philosophy of “Never meant to blend in,” is redefining self-expression through apparel that encourages wearers to...
