Brands
THE BALVENIE UNVEILS ITS OLDEST WHISKY WITH THE 1931 COLLECTION
The Balvenie has revealed its oldest whisky to date, an Eighty-Eight-Year-Old Single Malt distilled in 1931 and bottled in 2019. Forming the centrepiece...
SAMSUNG AND SPOTIFY FORGE REGIONAL PARTNERSHIP TO ELEVATE MUSIC DISCOVERY
Samsung Electronics has announced a partnership with Spotify across the Middle East, North Africa, and Türkiye, designed to enhance how people discover, share,...
LG TURNS TO K-POP TO LAUNCH WASHER-DRYER INNOVATION
LG Electronics has unveiled a bold marketing experiment in Seoul, introducing Al-DOL, a five-member K-pop-style girl group created to promote its latest washer-dryer....
PEDIGREE LAUNCHES ‘HEALTHY BELLY’ TO CHAMPION CANINE DIGESTIVE CARE
Mars Pet Nutrition’s PEDIGREE brand has unveiled Healthy Belly, a new dog food designed to support digestive health in adult dogs. Backed by...
DYSON UNVEILS CAMERAJET TOOTHBRUSH IN PARIS
Dyson has launched the CameraJet toothbrush, a device equipped with a built‑in camera and advanced machine learning to target plaque removal. Unveiled by...
ITALICUS MARKS A DECADE WITH LIMITED-EDITION DECIMO
ITALICUS celebrates its 10th anniversary with the launch of DECIMO, a limited-edition bottle restricted to 10,000 pieces worldwide. Featuring ten bergamot roundels and...
ANGELA ZEPEDA JOINS LUCID MOTORS AS GLOBAL MARKETING VP
Former Hyundai CMO Angela Zepeda has been appointed Vice President, Global Marketing at Lucid Motors. Returning to the automotive sector after a stint...
BOLD AND FRESH: FAENA’S PACKAGING DESIGN FOR DEIT
FAENA has unveiled a vibrant packaging design for Deit, combining bold typography with colourful, hand‑illustrated ingredients. The fresh identity balances confidence with approachability,...
