Brands
POPPI BROADENS FUNCTIONAL BEVERAGE HORIZONS WITH LIFT AND CHILL
PepsiCo-owned Poppi is expanding its functional beverage portfolio with Lift and Chill, two new drinks designed around energy and relaxation. The launches mark...
TALES & HEADS WINS MG MOTOR MIDDLE EAST COMMUNICATIONS BRIEF
MG Motor Middle East has appointed Dubai-based independent agency Tales & Heads as its communications partner following a competitive pitch. The agency will...
SUNTORY EYES STAKE IN ALLIED BLENDERS & DISTILLERS AMID MARKET EXPANSION
Suntory Global Spirits is reportedly exploring a 10–15% stake in Allied Blenders & Distillers Ltd., potentially combining Suntory’s premium portfolio with ABDL’s domestic...
GAMBER VALLEY EXPANDS INTO HIMACHAL AND CHANDIGARH
Alcobrew Distilleries India Limited has rolled out its debut luxury whisky, Gamber Valley Indian Single Malt, in Himachal Pradesh and Chandigarh. Distilled, matured...
LENSKART BRINGS MUSIC TO EYEWEAR WITH SHUNYA
Lenskart has launched Shunya, a musically-inspired eyewear collection under Indian Accents, celebrating Indian heritage through design. Featuring 37 styles, Shunya draws from Indian...
TANUSHREE BOSE JOINS ADIDAS IN BRAND COMMUNICATION ROLE
Tanushree Bose has joined adidas as Manager, Brand Communication and Activation, overseeing training, football and motorsport from Gurugram. With seven years of experience...
BEYOND THE BOTTLE: HOW SPECIAL EDITIONS ARE ELEVATING THE INDIAN SINGLE MALT EXPERIENCE THIS FESTIVE SEASON
Indian single malts are redefining festive gifting through limited releases and special editions that highlight provenance, craftsmanship and individuality. With storytelling, packaging and...
JEEP WRANGLER WHITECAP MOJITO: A SPLASH OF COLOUR ON AN ICON
Jeep has given its iconic Wrangler a striking new identity with the Whitecap Mojito Limited Edition. Combining a vibrant Mojito green exterior with...
