Brands
RAMAZZOTTI ELEVATES APERITIVO CULTURE WITH ALCOHOL-FREE ARANCIA 0.0
Ramazzotti Aperitivo Arancia 0.0 launches with a bold multi-channel campaign, blending Italian joie de vivre with modern, alcohol-free enjoyment. The campaign spans DOOH,...
SUNTORY INTRODUCES TOKI BLACK WHISKY IN INDIA
Suntory has launched Toki Suntory Whisky Black in India, following its debut in global travel retail. Available in Maharashtra, Haryana and Karnataka, the...
MOTHER DAIRY BRINGS FLAVOURED MILK TO LIFE’S PAUSE MOMENTS
Mother Dairy has launched a new campaign with Tamannaah Bhatia, positioning its flavoured milk range as the perfect on‑the‑go ‘pause’ moment. Conceptualised by...
SEAGRAM’S XCLAMAT!ON MIXERS TURNS PARTICIPATION INTO SPECTACLE WITH RECORD-BREAKING LAUNCH
Pernod Ricard India has launched Seagram’s Xclamat!on Mixers through a participative campaign blending digital engagement and a large-scale installation in Mumbai. With over 100,000 users,...
RELIANCE RETAIL ACQUIRES PRIYANKA CHOPRA JONAS’S ANOMALY IN GLOBAL BEAUTY PUSH
Reliance Retail has acquired Anomaly, the clean haircare brand founded by Priyanka Chopra Jonas, securing its intellectual property and digital assets. The move...
MOTOROLA EDGE 70 PRO DEBUTS IN INDIA WITH CAMERA-CENTRIC FOCUS
Motorola has unveiled the Edge 70 Pro in India, positioning it as a flagship-grade smartphone with a strong emphasis on low-light photography. Featuring...
LEVI’S AND AKQA BUILD A SOCIAL-FIRST ECOSYSTEM WITH BEHIND EVERY ORIGINAL
Levi’s partnered with AKQA to launch Behind Every Original, a social-first campaign that inverted the Super Bowl model, turning television into a spark...
CHIVAS REGAL 1: A WHISKY TRIBUTE TO CHARLES LECLERC’S ICONIC NUMBER
Chivas Regal has introduced Chivas Regal 1, a limited-edition whisky co-created with Formula 1 driver Charles Leclerc. The blend unites 16 whiskies, each...
