SHIRLEY COSES DSILVA ELEVATED TO LEAD ASIA-PACIFIC COMMERCIAL COMMUNICATIONS AT LENOVO

Lenovo has elevated Shirley Coses Dsilva to lead Asia Pacific Commercial Communications, expanding her remit beyond India after four years as Head of Communications. In her new role, she will drive communications strategy, shape commercial narratives, strengthen executive positioning, and advance enterprise technology and Hybrid AI storytelling across the region.

Lenovo has announced the elevation of Shirley Coses Dsilva to lead Asia Pacific Commercial Communications, marking a significant expansion of her responsibilities within the global technology company. Dsilva, who has served as Head of Communications for Lenovo India over the past four years, will now oversee the broader regional mandate, reflecting Lenovo’s commitment to strengthening its communications leadership across diverse markets.  

In her new role, Dsilva will spearhead the communications strategy supporting Lenovo’s commercial business priorities, ensuring that the company’s narratives resonate with enterprise customers and partners across Asia Pacific. She will also focus on shaping Lenovo’s commercial storytelling, enhancing executive positioning, and driving engagement around the company’s enterprise technology portfolio. A key part of her remit will be advancing Hybrid AI storytelling, an area increasingly central to Lenovo’s innovation agenda as businesses seek to harness artificial intelligence to transform operations and customer experiences.  

Sharing the news on LinkedIn, Dsilva expressed her enthusiasm for the expanded role, stating: “I’ll lead communications strategy supporting our commercial business priorities, shape our commercial narrative and executive positioning, and strengthen our enterprise technology and Hybrid AI storytelling.” Her words underscore the strategic importance Lenovo places on communications as a driver of brand visibility and thought leadership in the enterprise technology space.  

Dsilva’s elevation comes at a time when Lenovo is intensifying its focus on enterprise solutions, positioning itself as a trusted partner for organisations navigating digital transformation. With Asia Pacific representing one of the most dynamic and competitive regions for technology adoption, her leadership will be pivotal in aligning Lenovo’s communications with the evolving needs of businesses across markets such as India, Japan, Southeast Asia, and Australia.  

Her tenure as Head of Communications for Lenovo India was marked by impactful campaigns that strengthened the company’s brand presence and reinforced its reputation as a leader in innovation. By building on this experience, Dsilva is expected to bring a nuanced understanding of regional market dynamics to her new role, balancing global narratives with local insights.  

Lenovo’s decision to elevate Dsilva highlights the company’s recognition of communications as a strategic function in shaping perceptions, driving engagement, and supporting commercial growth. As enterprise technology and AI continue to redefine industries, her leadership will play a crucial role in ensuring Lenovo’s voice remains authoritative, relevant, and future-focused across the Asia Pacific region.