Brands
CARLSBERG SECURES PEPSICO LICENCES IN NORTHERN EUROPE
Carlsberg has struck a significant deal. Carlsberg will assume PepsiCo licences in Denmark, Finland and the Baltics from 2029, ousting Royal Unibrew and concluding...
MAKER’S MARK AND KEENELAND HONOUR NORTHERN DANCER
Maker’s Mark and Keeneland Race Course have launched the second bottle in their Greats of the Gate series, honouring Hall-of-Fame racehorse Northern Dancer. Featuring artwork...
BISTRO HOI AN BRINGS A TASTE OF VIETNAM TO HONG KONG WITH RECORD-BREAKING BAMBOO CHARCOAL BÁNH MÌ
Bistro Hoi An celebrates Vietnam’s Bánh Mì Festival with a striking 20-inch bamboo charcoal baguette and vibrant seasonal menu. Combining authentic flavours, artisanal...
HENNESSY AND LEBRON JAMES UNITE IN A BOLD LIMITED EDITION COLLABORATION
Hennessy V.S.O.P has launched a limited-edition collaboration with LeBron James, designed by Appartement 103. Centred on James’s iconic “crowning gesture,” the vibrant packaging...
GREY GOOSE PARTNERS WITH THE DEVIL WEARS PRADA 2
View Post(opens in a new tab) GREY GOOSE has partnered with The Devil Wears Prada 2 in a bold campaign blending fashion, film, and cocktail...
LUX REWRITES THE FEED: HOW A SOAP BRAND IS TURNING ADS INTO ALGORITHMIC INTERVENTIONS
LUX has partnered with VML to launch “LUX My Algorithm," a global campaign that transforms advertising into behavioural signals designed to reshape social...
THE MONTHLY CUT 012: LONDON’S CREATIVE PULSE
The Monthly Cut 012 in London reaffirmed the city’s creative influence, bringing together industry leaders, brands, and craft specialists for an evening of...
KFC Thailand Turns Breaks into Sweet Indulgence with KitKat Overload
KFC Thailand has launched “KitKat Overload,” a limited-edition dessert menu created with KitKat to reframe everyday breaks as indulgent moments. Available until 27...
