Campaigns
MTV BEATS LAUNCHES WITH QUIRKY ‘BAAP HUA HAI’ CAMPAIGN
MTV Beats entered India’s television space with a bold and unconventional launch campaign, “Mubarak Ho! Baap Hua Hai!”, turning the debut of a...
MILAN PASTA CAMPAIGN BRINGS GLOBAL STAPLE TO SRI LANKAN HOMES
Diamond Best Foods has launched a new campaign for Milan Pasta in Sri Lanka, created by DEFY, celebrating the universal appeal of pasta...
BREZZA TAKES THE LEAD WITH KARTIK AARYAN
Maruti Suzuki India Limited Arena has unveiled a new campaign for the Brezza, fronted by actor Kartik Aaryan. The initiative positions the SUV...
ADVISION’S INTERACTIVE PACKAGING FOR LUME
Advision has reimagined tea packaging with Lume, an innovation that uses thermochromic ink to reveal hidden messages when warmed by a cup. Transforming...
CARLSBERG REVIVES ICONIC ‘IF CARLSBERG DID…’ LINE
Carlsberg has resurrected its celebrated ‘If Carlsberg did…’ tagline after a decade, linking it once more to the ‘Probably the best’ slogan. The...
MINISTRY OF TOURISM AND INDIGO FORGE STRATEGIC PARTNERSHIP TO BOOST DESTINATION MARKETING
The Ministry of Tourism has signed an MoU with IndiGo to promote India globally under the “Incredible India by IndiGo” initiative. The non-financial...
FCA LAUNCHES ACTION-PACKED CAMPAIGN TO EMPOWER MOTOR FINANCE CLAIMS
The Financial Conduct Authority has unveiled ‘Feel Claim Confident’, a cinematic campaign that swaps process-heavy messaging for action-movie flair. Centred on a hero...
MONKEY SHOULDER LAUNCHES CULTURAL GUIDE TO EUROPE’S HI-FI BARS
Monkey Shoulder has unveiled “Monkey Shoulder Selects”, a curated guide spotlighting Europe’s most vibrant Hi-Fi bars, cocktail neighbourhoods and music-led destinations. Built with...
