Campaigns
ŠKODA AUTO INDIA LAUNCHES ‘YOU NEVER DRIVE ALONE’ CAMPAIGN WITH SUPER CARE SERVICE PROGRAMME
Škoda Auto India, in partnership with BBH India, has unveiled its integrated brand campaign ‘You Never Drive Alone’ alongside the new ‘Škoda Super...
MARLEY SPOON REIMAGINES MEALTIME FOR MODERN AUSTRALIA
Marley Spoon unveils its new brand campaign, “Meals, reimagined for real life,” in Australia, marking the debut of its refreshed identity. Developed with...
NEROLAC’S “WOW WHITE” CAMPAIGN, CRAFTED WITH REDIFFUSION, REDEFINES THE WHITEST SHADE IN PAINT ADVERTISING
Nerolac’s “WOW White” out-of-home campaign, created in partnership with Rediffusion Brand Solutions, has earned a feature on Ads of the World. With a...
NYF Advertising Awards Launch 2026 Season with Satirical ‘No BS’ Campaign from Grey New York
The New York Festivals Advertising Awards has opened entries for 2026 with a bold new anti-hype campaign from Grey New York. Featuring fictional...
WINE PARIS 2026 POISED TO SHAPE THE NEXT WAVE OF GLOBAL WINE & SPIRITS TRENDS
Wine Paris 2026 will gather over 4,600 exhibitors from 50 producing countries and thousands of buyers, importers and retailers in Paris from February...
CARLSBERG USHERS IN YEAR OF THE HORSE WITH FESTIVE PACKAGING AND PROSPERITY-LED CAMPAIGN
Carlsberg Group Malaysia is celebrating the Year of the Horse with a Chinese New Year campaign featuring limited-edition lacquer-inspired packaging, experiential on-ground events,...
RELIANCE TAPS AMITABH BACHCHAN TO POWER CAMPA WATER PUSH WITH AGGRESSIVE PRICING
Reliance Consumer Products Limited has signed Amitabh Bachchan as brand ambassador for CAMPA packaged water, combining pan-India credibility with prices 20–30% lower than...
DESIGNING WITH INTENT: WHY HUMAN-CENTRED THINKING IS THE NEW BRAND ADVANTAGE
As brands navigate rapid change and rising consumer expectations, design thinking is emerging as a powerful differentiator. Rooted in empathy and experimentation, it...
