Campaigns
MATHRUBHUMI CHAMPIONS READING WITH TRIBUTES AND ARCHIVES
Mathrubhumi’s Reading Week campaign honours newspaper agents through the “Jeevananu Vayana” series and launches a Granthappura initiative to archive rare books. With tributes,...
COLLECTIVE ARTISTS NETWORK LAUNCHES AGENTIC CANVAS TO REDEFINE AI STORYTELLING
Collective Artists Network has unveiled Agentic Canvas, a bold expansion of its Galleri5 AI Studio, positioning the platform as a transformative force in...
WESTPAC’S DOUBLE YOU RETURNS WITH MUSIC VIDEO MAGIC
Westpac Australia’s Double You campaign takes a bold creative leap with its second instalment, unveiled not as an advertisement but as a vibrant...
UBER EATS BAGS UP BRANDS IN PLAYFUL OOH PUSH
Uber Eats has unveiled a striking out-of-home campaign in Sydney and Brisbane, developed by Special, that playfully “bags up” other brands’ ads. Running...
SPOTIFY CHAMPIONS CURIOSITY WITH ‘DISCOVER ON SPOTIFY’
Spotify has unveiled its latest campaign, ‘Discover on Spotify’, designed to spotlight the platform’s personalised music discovery features. Centred on Daylist, Song Radio,...
ADIDAS ORIGINALS AND RANVEER SINGH UNLEASH THE POWER OF INDIVIDUALITY
Adidas Originals’ “Unleash the Original” campaign with Ranveer Singh celebrates individuality through immersive storytelling and experiential marketing. Blending authenticity, symbolism and cultural resonance,...
GROWING OLDER SHOULD NEVER MEAN LIVING SMALLER: MULLENLOWE SRI LANKA AND SOFTLOGIC LIFE CHALLENGE AGE ASSUMPTIONS
MullenLowe Sri Lanka’s latest campaign for Softlogic Life’s Health for Life insurance challenges stereotypes about ageing, celebrating passions without age limits. By rejecting...
ROBERT IRWIN FRONTS THE LAD COLLECTIVE’S BOLD BEDDING CAMPAIGN
Independent agency Otherside has launched The Boys Deserve Better, a witty integrated campaign for The Lad Collective featuring Robert Irwin. The initiative, which...
