Case Studies
COCA-COLA UNVEILS ‘UNCANNED EMOTIONS’ FOR FIFA WORLD CUP 2026
Coca-Cola has launched ‘Uncanned Emotions’, its second global brand film for the FIFA World Cup 2026. Developed by WPP OpenX and led by...
KALYAN JEWELLERS REIMAGINES TEMPLE JEWELLERY WITH NIMAH CAMPAIGN
Featuring Sreeleela and Kalyani Priyadarshan and directed by Priyadarshan, Kalyan Jewellers’ Nimah campaigns through a cinematic narrative rooted in the idea of “A...
KERALA STARTUP BRINGS IRON MAN-INSPIRED BIONICS TO INDIA
Kerala’s Bendita Bionics, founded by Rover C Joseph and Ashik Ansary, is pioneering affordable, AI-powered prosthetic arms and motorised elbows. Inspired by Iron...
MAGNUM ICE CREAM COMPANY TAKES CONTROL OF KWALITY WALL’S INDIA
Kwality Wall’s (India) Limited is now majority-owned by the Magnum Ice Cream Company, Netherlands. With board approval and promoters’ roles redefined, the brand...
1664 LAUNCHES GLOBAL CAMPAIGN WITH ROBERT PATTINSON
1664 beer has launched “Unquestionably Good Taste,” a global campaign fronted by Robert Pattinson in a Paris-set short film directed by Brady Corbet....
SIERRA TEQUILA TARGETS EUROPEAN TRAVEL RETAIL WITH SLEEK NEW LAUNCH
Sierra Tequila has entered Europe’s travel retail market with a redesigned 100% agave range, debuting across Heinemann airport stores. Produced in Mexico’s Jalisco...
BASTION BRANDS TURNS A PAGE AS DAN KING TAKES THE HELM IN HAVAS HEALTH TRANSITION
Havas Group ANZ has confirmed a leadership transition at Bastion Brands, with founder Simon Davies stepping aside and Executive Director Dan King promoted...
CITADELLE ZERO: MAISON FERRAND’S BOLD STEP INTO THE NO-ALCOHOL FUTURE
Maison Ferrand has unveiled Citadelle Zero 0.0, its first non-alcoholic spirit crafted from 19 botanicals. Parisian studio Tonevo created a split-screen campaign to...
