Case Studies
KURKURE REINVENTS ITS CRUNCH WITH JOWAR PUFFS TWIST
Kurkure has introduced Jowar Puffs, blending its signature masala flavour with the nutritional appeal of jowar. The new offering reflects evolving consumer tastes...
BMW PREPARES REFRESH FOR I7 WITH NEUE KLASSE INFLUENCE
BMW is readying a significant refresh for its flagship i7 electric sedan, adopting Neue Klasse‑inspired styling and broader technology updates. The move aims...
BLANC PESCADOR 0.0 REIMAGINES SPARKLING WINE FOR A NEW ERA OF MINDFUL ENJOYMENT
Blanc Pescador 0.0 introduces an alcohol-free extension that preserves the brand’s Mediterranean identity while appealing to evolving consumer habits. Developed with Celler del...
FRECKLE BRINGS PLAYFUL CREATIVITY TO DPD SOUTH AFRICA
Freckle has unveiled a light-hearted campaign for new client DPD South Africa, celebrating humour and spontaneity. Beyond the laughs, the campaign also highlights...
PERNOD RICARD’S RTD PORTFOLIO POWERS GLOBAL GROWTH
Pernod Ricard’s ready-to-drink portfolio has achieved an average annual growth of +33% over the past three years, driven by disciplined innovation, strong brand...
COCA-COLA INDIA AND BURGER KING INDIA ROLL OUT ‘FEAST ON WHEELS’
Coca-Cola India and Burger King India have launched Feast on Wheels, a mobile food truck activation targeting college campuses. Pairing Burger King meals...
COCA-COLA INDIA’S ANIME ADVENTURE FOR CHARGED PRO
Coca-Cola India launches Charged Pro with a hand-drawn anime campaign by WPP Open X, Ogilvy Gurugram, and Hungry Films. Set in Varanasi, the...
HARLEY-DAVIDSON LAUNCHES GLOBAL BRAND PLATFORM ‘RIDE’
Harley-Davidson has launched “Ride”, a new global brand platform marking a reset of its identity. Designed to modernise while honouring heritage, it reframes...
