Case Studies
BAUDUCCO REMOVES BREAD TO PROVE ITS ESSENTIAL ROLE IN BOLD NEW CAMPAIGN
Bauducco has launched a provocative campaign stripping bread from classic foods to highlight its importance. Created by Ampfy, the initiative spans OOH, digital,...
WHEN VISION MEETS VIBRATION: MANOJ PARAMAHAMSA’S NIKON ZR SYMPHONY
Cinematographer and indie filmmaker Manoj Paramahamsa, celebrated for his mastery of light and lens, has unveiled a striking new project shot on the...
PERNOD RICARD AND BROWN-FORMAN IN MERGER TALKS
Pernod Ricard and Brown-Forman are reportedly in merger talks, aiming to counter declining sales and global trade pressures. The deal would unite the...
WHISKY DAY TOASTS INDIA’S GROWING SPIRIT CULTURE
International Whisky Day, observed every 27 March, has evolved into a global celebration of tastings, events, and gatherings. In India, the culture of...
Primark Leans into High-Fashion Fantasy with ‘Shockingly Chic’ Spring Campaign
Primark’s new ‘Shockingly Chic’ campaign redefines affordable fashion with a playful, high-fashion twist. Created by VCCP, the integrated push spans multiple platforms and...
HENNESSY REIMAGINES MID-AUTUMN FESTIVAL WITH LUMINOUS LIMITED EDITIONS BY APPARTEMENT 103
Hennessy has unveiled a striking Mid-Autumn Festival limited edition for 2026, designed by Appartement 103 with ambassador Jackson Wang. Blending tradition with modernity,...
GATORADE EVOLVES WITH NATIONWIDE LAUNCH OF LOWER SUGAR HYDRATION DRINK
PepsiCo has launched Gatorade Lower Sugar nationwide, offering 75% less sugar and no artificial additives. The move reflects changing consumer preferences for healthier...
OAKSMITH TAPS IPL PULSE WITH RAJASTHAN ROYALS PARTNERSHIP FOR 2026 SEASON
Oaksmith Packaged Drinking Water has partnered with Rajasthan Royals for IPL 2026, securing prominent jersey placement and launching fan-driven digital activations. The collaboration...
