Case Studies
SUNTORY GLOBAL SPIRITS EARNS ACCLAIM ON MOST ADMIRED WHISKIES LIST
Suntory Global Spirits has secured seven places on Drinks International’s Most Admired Whiskies list, with Yamazaki ranked second and Hibiki third. Other acclaimed...
NIKE’S PICKLEJUS: A TANGY TWIST ON TRAIL INNOVATION
Nike has unveiled Picklejus, a trail shoe inspired by the ridged shape of a pickle. Developed over three years, the design rethinks traction...
FROM FARM TO MARKET: HOW TROPICAL EXOTICS IS USING TECHNOLOGY TO BUILD A BETTER FUTURE FOR FARMERS
Tropical Exotics is bringing together farmers, technology and modern supply chains to address one of agriculture’s oldest challenges: finding dependable markets for fresh...
MAITRI ADVERTISING AND MYG UNVEIL MASS ONAM SEASON 4
Maitri Advertising and myG have launched Mass Onam Season 4, a campaign born from months of creativity, music and teamwork. With concept, script...
ZEPTO AND CADBURY CELEBRATIONS RIG THE RAKHI IN SISTERS’ FAVOUR
Zepto, in collaboration with Mondelēz International’s Cadbury Celebrations, has launched its cheeky “Rigged Rakhi” campaign, declaring Rakshabandhan as a festival that belongs to...
INSTAMART’S RAKSHA BANDHAN FILM BRINGS BACK THE ‘DHAAI KILO KI RAKHI’
Instamart has launched a Raksha Bandhan campaign led by Esha Deol, reviving the legendary “Dhaai Kilo Ki Rakhi” with a humorous film. Featuring...
MERCADERES MEZCAL: MINIMALISM MEETS TIMELESS SOPHISTICATION
INTER ESTUDIO has unveiled a striking packaging design for MERCADERES Mezcal, defined by bold graphic elements and a monochromatic palette. The minimalist approach...
SAINT LAURENT UNVEILS FALL 2026 CAMPAIGN WITH STAR POWER
Saint Laurent’s Fall 2026 campaign video, directed by Talia Chetrit, stars Connor Storrie, Rosé and Liu Wen, with music by Milli Vanilli. The...
