Case Studies
ASSOCIATED ALCOHOLS LAUNCHES KULTUR HARD SELTZER IN MADHYA PRADESH
Associated Alcohols & Breweries Limited (AABL) has entered India’s hard seltzer and ready-to-drink (RTD) market with the launch of Kultur Hard Seltzer in...
VASELINE’S MNTANA KA GOGO WINS SILVER AT CANNES LIONS 2026
VML South Africa’s Vaseline campaign Mntana ka Gogo has won Silver in the Social & Creator Lions at the 2026 Cannes Lions International...
IMWA LAUNCHES CERTIFICATION TRADEMARK FOR INDIAN SINGLE MALTS
The Indian Malt Whisky Association has introduced a Certification Trademark hologram for Indian single malts, establishing strict production standards to ensure authenticity and...
MONKEY SHOULDER ELEVATES THE OLD FASHIONED
At William Grant & Sons, the philosophy is simple yet profound: a great whisky deserves a serve that allows it to shine. This...
AGENCIES NEED TO MOVE BEYOND DASHBOARDS: YASH CHANDIRAMANI ON BUILDING ADMATAZZ THROUGH MARKETING SCIENCE AND CONTRARIAN THINKING
In an industry increasingly driven by dashboards, attribution models, and short-term performance metrics, Yash Chandiramani has built his agency on a markedly different belief system...
TORRES 10 PLAYS THE BEAUTIFUL GAME WITH DRAGON ROUGE
Dragon Rouge’s London studio has teamed up with Miguel Torres to unveil the Torres 10 Playmaker Series, a limited-edition packaging range celebrating football’s...
GULF OIL CELEBRATES 125 YEARS OF TRUST AND PROGRESS
Gulf Oil marks its 125th anniversary with a global celebration of trust, partnership, and progress. From its beginnings in 1901 to becoming a...
JOS ALUKKAS DANCES INTO ELEGANCE WITH BALLÉ COLLECTION
Jewellery retailer Jos Alukkas has unveiled the Ballé Collection, a signature line inspired by ballet’s grace and resilience. Featuring flowing silhouettes and vibrant...
