Case Studies
LAY’S MINI STIX: PEPSICO INDIA’S BOLD NEW SNACK INNOVATION
PepsiCo India has launched Lay’s Mini Stix, a new stick-format snack combining the brand’s potato base with fusion-style masala flavours. Featuring Lay’s first...
HISTORIC LOGO REFRESH MARKS NEW ERA FOR MSP COMICS
MSP Studios has refreshed the logos of Milena, Monica, Cebolinha, Magali, Smudge and Chico Bento, debuting in No. 1 comic editions now available...
SAMSUNG’S GALAXY A57 5G AND A37 5G SHINE IN NEW FILM
Samsung India’s new film for the Galaxy A57 5G and A37 5G, produced by Pumpkin Production, champions the tagline “Everyone wants one Awesome!”...
THE COUNT TURNS A HOSPITAL ANNIVERSARY INTO A FIGHT FOR EVERY BIRTHDAY
A powerful campaign for Canada’s SickKids Foundation has transformed a hospital anniversary into an emotional global conversation about survival, hope and childhood illness....
LINEN CLUB UNITES SAIF AND IBRAHIM ALI KHAN IN FIRST-EVER FATHER-SON CAMPAIGN
Linen Club has unveiled a new campaign featuring Saif Ali Khan and Ibrahim Ali Khan together on screen for the first time. Created...
HIBIKI UNVEILS FIRST GLOBAL CAMPAIGN CELEBRATING JAPANESE ARTISTRY WITH ANNA SAWAI
The House of Suntory has launched Hibiki Whisky’s first global campaign, “The Masterpiece of Japanese Artistry”, starring actress Anna Sawai. The campaign celebrates...
MONSTER MAYHEM MEETS SAFE SEX IN FOUR SEASONS CONDOMS’ AI-POWERED GEN Z CAMPAIGN
Independent agency Emotive and AI production studio AiCandy Australia have launched a provocative new campaign for Four Seasons Naked Condoms, using cinematic monster storytelling to confront rising Sexually Transmitted Infection (STI) rates among Gen Z Australians. Built for...
R FOR RABBIT CELEBRATES STRENGTH IN MOTHERHOOD WITH NEW CAMPAIGN
R for Rabbit’s Mother’s Day campaign “Tough Moms Need Strong Support” celebrates the courage of mothers who stay firm amid pressure and judgment....
