Case Studies
HIMALAYA BABYCARE BRINGS JOY TO BATH TIME WITH GENTLE BABY SHAMPOO
Himalaya BabyCare has launched a new campaign for its Gentle Baby Shampoo, spotlighting the emotional bond between mother and child during bath time....
TIPSY TABBY INTRODUCES FRUIT WINE SELTZERS IN INDIA
Tipsy Tabby has launched fruit wine seltzers in India, entering the ready-to-drink (RTD) segment with a lighter, fruit-forward alternative. Available in Guava, Lime...
MAKER’S MARK UNVEILS AIRPORT-EXCLUSIVE ARTIST SERIES
Maker’s Mark has launched an exclusive Artist Series for global travel retail, featuring city-inspired labels created by acclaimed painter Alexandra Pacula. Available in...
COCA-COLA AND POP MART’S LABUBU DOLL JOIN FORCES FOR FIFA WORLD CUP 2026
Coca-Cola has unveiled a striking collaboration with POP MART’s viral Labubu Doll IP for the FIFA World Cup 2026 across Canada, Mexico and...
KIA TURNS THE COMPACT SUV CATEGORY INTO CHILD’S PLAY
Kia’s new campaign for the 2027 Seltos, created by David&Goliath and directed by Adam Berg, depicts rival SUVs as oversized wooden toy cars....
CARS24 AND MS DHONI DRIVE ROAD SAFETY WITH CRASHFREE INDIA
Cars24’s CrashFree India campaign, fronted by MS Dhoni, shifts the focus from celebrity endorsement to a mission of road safety. By rooting its...
GAME ON, BEER IN HAND: 5 SMOOTH YET BOLD BEERS FOR YOUR NEXT FOOTBALL WATCH PARTY
Football watch parties are as much about the atmosphere as the match itself, and the right beer can elevate the experience. From bold...
BEYOND MEAT EXPANDS BEYOND IMMERSE WITH NEW PACKAGING AND DISTRIBUTION
Beyond Meat has revised the packaging for its protein drink Beyond Immerse, first launched on a limited basis in January, and expanded distribution...
