Case Studies
DASUN YATAWARA JOINS DILMAH TEA AS INTERNATIONAL BRAND LEAD
Summary: Dasun Yatawara has joined Dilmah Tea as International Brand Lead, marking a strategic move for the purpose-driven Sri Lankan tea brand. With...
PIZZA HUT BOWLS OVER FANS WITH OVAL ‘CRAFTED FLATZZ’ IN CRICKET-POWERED CAMPAIGN
Pizza Hut has unveiled Crafted Flatzz, an oval-shaped reimagination of pizza, backed by a cricket-themed campaign featuring Shivam Dube, Varun Chakravarthy and Harshit...
DON PAPA RUM UNVEILS BOLD REDESIGN WITH DIAGEO’S BIGGEST GLASS LIGHT-WEIGHTING TO DATE
Don Papa Rum introduces a striking new bottle design that brings the wildlife of the Philippines to life through engraved storytelling and hidden...
GLENFIDDICH UNVEILS PACKAGING REFRESH AS IT EMBARKS ON “NEXT CHAPTER”
William Grant & Sons has announced a packaging refresh for Glenfiddich, its flagship single malt, ahead of a global rollout in April. Retaining...
ROYAL STAG’S ‘LIVE IT LARGE’ CAMPAIGN UNITES INDIA’S CULTURAL PULSE
Royal Stag’s new ‘Live It Large’ campaign celebrates India’s thriving diversity, weaving together the royal grandeur of Rajasthan, Goa’s carefree beaches, Maharashtra’s relentless...
FROM COIR TO COASTAL GRANDEUR: SHAN TP’S VISION REIMAGINES HOSPITALITY IN ALLEPPEY
From expanding a global coir export business to launching a four-star seaside hotel in Alleppey, Shan TP’s journey is one of legacy, ambition...
Johnnie Walker Blue Label Breaks into Après-Ski Culture with Perfect Moment Collaboration
Johnnie Walker Blue Label redefined luxury whisky branding by partnering with ski label Perfect Moment. Their fashion-led collaboration introduced packaging that doubles as...
BRITANNIA INDUSTRIES UNITES JIM JAM WITH MARVEL SUPERHEROES IN LIMITED-EDITION BISCUIT PACKS
Britannia Industries has unveiled a Marvel-inspired special edition of its Jim Jam and Jim Jam Pops biscuits, featuring iconic superheroes like Captain America,...
