Case Studies
LAGAVULIN UNVEILS SWEET PEAT: A NEW CHAPTER IN ISLAY’S ICONIC LEGACY
Lagavulin marks its 200-year journey with the launch of Lagavulin 11-Year-Old Sweet Peat, a whisky aged in first-fill American Oak ex-Bourbon casks. Crafted...
TANQUERAY NAMES SARAH JESSICA PARKER GLOBAL AMBASSADOR AS BRAND LAUNCHES WORLDWIDE CULTURAL PLATFORM.
Tanqueray has named Sarah Jessica Parker its first Global Ambassador, launching a worldwide cultural platform that reframes rejection as craft. A cinematic film,...
WELLCOME TURNS BACK TIME WITH NOSTALGIC HONG KONG CONCEPT STORE
Wellcome’s Prosperous Garden branch has been transformed into a retro concept store celebrating Hong Kong’s cultural memory. With neon-inspired signage, vintage décor and...
ICC PARTNERS WITH GOOGLE TO REDEFINE FAN EXPERIENCE AT T20 WORLD CUP
The International Cricket Council has announced a landmark partnership with Google for the T20 World Cup, naming Google Gemini as the Official AI...
Aged To Thrill: The Macallan Marks Bond’s 55 Years With A Whisky Worthy Of 007
The Macallan celebrates 55 years of Diamonds Are Forever with a limited-edition single malt crafted by Russell Greig. Matured for 18 years in...
YUSUFF ALI REAPPOINTED TO ABU DHABI CHAMBER BOARD FOR FIFTH TERM
Lulu Group Chairman Yusuff Ali MA has been reappointed to the Abu Dhabi Chamber’s board by resolution of the Abu Dhabi Executive Council....
From Kerala’s Orchards to the Cellaret: Jackfruit Wine Set to Make Its Debut
Kerala’s jackfruit is poised for a transformation as winemaker Thomas P O from Kottarakkara prepares to launch the state’s first jackfruit wine. With...
CINCIN UNVEILS BIANCO, A BRIGHT RIESLING FOR EVERYDAY ELEGANCE
CinCin, the Italian dining destination by Aditya Birla New Age Hospitality, has launched Bianco, a fresh and floral Riesling crafted in Igatpuri’s breezy...
