Case Studies
IKEA’S HALF-METER HOT DOG TURNS A CAFETERIA CLASSIC INTO A VIRAL SPECTACLE
IKEA’s launch of a half-meter hot dog at select locations has transformed a familiar cafeteria staple into a social media sensation. Affordable, oversized,...
UBER’S VALENTINE’S CAMPAIGN PUTS SINGLES IN THE SPOTLIGHT WITH WIT AND WARMTH
Uber’s Valentine’s Day campaign breaks from tradition, celebrating singles with humour and authenticity. Steering clear of clichés, it champions self-love, independence, and no-pressure...
TOMATIER SNACK TURNS CHERRY TOMATOES INTO PLAYFUL, PARENT-APPROVED TREATS
Meteorito’s Tomatier Snack for Nijasol and Carrefour reimagines cherry tomatoes as a fun, child-friendly snack without compromising parental trust. With a friendly monster...
JOHNNIE WALKER AND ROBERT WUN CELEBRATE LUNAR NEW YEAR WITH LIMITED-EDITION BLUE LABEL FOR THE YEAR OF THE HORSE
Johnnie Walker has unveiled a Lunar New Year limited-edition Blue Label bottle for the Year of the Horse, designed in collaboration with fashion...
RISING WITH REGALITY: CHIVAS LUXE COLLECTIVE PERFUMES CELEBRATES THE SPIRIT OF EARNED VICTORIES
Chivas Luxe Collective Perfumes launches a bold campaign honouring those who carve their own path rather than waiting for opportunity. With the message...
ADOBE AND AIRTEL PARTNER TO EMPOWER 360 MILLION INDIANS WITH FREE ADOBE EXPRESS PREMIUM
Adobe has announced a landmark partnership with Bharti Airtel, offering 360 million customers across India free access to Adobe Express Premium for one...
HYUNDAI CELEBRATES INDIA’S CRICKET DEEWANGI WITH A SHARED JOURNEY
Hyundai Motor Company has unveiled a campaign that embraces India’s unfiltered cricket passion—its Deewangi. More than a sport, cricket is a cultural heartbeat,...
KIARA ADVANI JOINS MAYBELLINE NEW YORK AS BRAND AMBASSADOR, FRONTS LAUNCH OF SERUM LIPSTICK
Maybelline New York has appointed Bollywood star Kiara Advani as its brand ambassador in India, marking the partnership with the launch of its...
