Case Studies
LULULEMON STEPS INTO INDIA WITH LANDMARK NEW DELHI LAUNCH
Lululemon is set to open its first Indian store at New Delhi’s DLF Promenade this autumn, offering high-performance apparel for diverse activities. Alongside,...
CERA CELEBRATES EVERYDAY RITUALS WITH KRITI SANON
CERA Sanitaryware Ltd. has unveiled YOUR MOMENT OF CERA, a national campaign featuring Kriti Sanon. Built on the idea of the bathroom as...
SALT AND SURVIVAL: ALEENA MARIA VARGHESE’S LENS ON WOMEN’S DAILY BATTLES
Aleena Maria Varghese’s documentary Salt And Survival captures the struggles of five women in Kattikkunnu, Ernakulam, as they fight for food, clothing, and...
ASSOCIATED ALCOHOLS LAUNCHES KULTUR HARD SELTZER IN MADHYA PRADESH
Associated Alcohols & Breweries Limited (AABL) has entered India’s hard seltzer and ready-to-drink (RTD) market with the launch of Kultur Hard Seltzer in...
VASELINE’S MNTANA KA GOGO WINS SILVER AT CANNES LIONS 2026
VML South Africa’s Vaseline campaign Mntana ka Gogo has won Silver in the Social & Creator Lions at the 2026 Cannes Lions International...
IMWA LAUNCHES CERTIFICATION TRADEMARK FOR INDIAN SINGLE MALTS
The Indian Malt Whisky Association has introduced a Certification Trademark hologram for Indian single malts, establishing strict production standards to ensure authenticity and...
MONKEY SHOULDER ELEVATES THE OLD FASHIONED
At William Grant & Sons, the philosophy is simple yet profound: a great whisky deserves a serve that allows it to shine. This...
AGENCIES NEED TO MOVE BEYOND DASHBOARDS: YASH CHANDIRAMANI ON BUILDING ADMATAZZ THROUGH MARKETING SCIENCE AND CONTRARIAN THINKING
In an industry increasingly driven by dashboards, attribution models, and short-term performance metrics, Yash Chandiramani has built his agency on a markedly different belief system...
