Case Studies
FAIRPRICE PLAYFULLY HIGHLIGHTS EVERYDAY MOMENTS FOR CHINESE NEW YEAR CAMPAIGN 2026
FairPrice Group’s Chinese New Year 2026 campaign shifts focus from spectacle to the everyday rituals that define the season. With three playful films...
GATORADE CHILE UNVEILS BOLD COLLECTIBLE SQUEEZER SERIES CELEBRATING MOVEMENT AND MOMENTUM
PepsiCo Design Team, in collaboration with LAB Latam, has launched a striking collectible squeezer series for Gatorade Chile. Each piece embodies energy, preparation,...
VEDANTA APPOINTS NEHA SHARMA AS GROUP CHRO, SUCCEEDING VETERAN LEADER MADHU SRIVASTAVA
Vedanta has announced Neha Sharma as its new Group Chief Human Resource Officer, effective February 10, 2026. She succeeds Madhu Srivastava, who steps...
DUROFLEX UNVEILS AIRBOOST MATTRESS SERIES, REDEFINING SLEEP SCIENCE IN INDIA
Duroflex has launched the Airboost mattress series in India, introducing a material-led innovation designed to enhance sleep quality. Built with an open matrix...
APPLE’S NINTH CHINESE NEW YEAR SHOT ON IPHONE FILM “GLAD I MET YOU” CAPTURES HEARTFELT BONDS
Apple’s ninth annual Chinese New Year Shot on iPhone campaign debuts with “Glad I Met You,” a touching story of Lin Wei and...
COCA-COLA NAMES SEDEF SALINGAN SAHIN AS FIRST CHIEF DIGITAL OFFICER IN STRATEGIC LEADERSHIP SHIFT
The Coca-Cola Company has created a new chief digital officer role, appointing Sedef Salingan Sahin to lead digital, data and operational excellence ahead...
ABSOLUT TABASCOM IGNITES PERNOD RICARD’S FIRST GLOBAL SYNCHRONIZED LAUNCH
Pernod Ricard has unveiled Absolut TABASCOM, a chili pepper-flavored vodka born from a high-speed, high-stakes collaboration across 50+ markets. Merging Absolut’s legacy with...
HEINEKEN COMPLETES ACQUISITION OF FIFCO, STRENGTHENING CENTRAL AMERICAN PRESENCE
HEINEKEN has finalized its acquisition of FIFCO’s beverage and retail businesses, marking a significant expansion in Central America. With iconic brands like Imperial...
