Case Studies
BINANCE DEBUTS REGULATED TRADFI PERPETUAL CONTRACTS, STARTING WITH GOLD AND SILVER
Binance has launched its first regulated TradFi Perpetual Contracts, allowing users to trade traditional assets like gold and silver through USDT-settled perpetual derivatives....
FEDERAL BANK REFRESHES BRAND IDENTITY WITH ‘THE FORTUNA WAVE’ TO SIGNAL CONTEMPORARY, FUTURE-READY AMBITION
Federal Bank has unveiled its refreshed brand identity, The Fortuna Wave, marking a modern and digitally forward evolution of the legacy institution. Retaining...
BIRLA OPUS USES COLOUR TO BRING FAMILIES BACK TOGETHER IN NEW CAMPAIGN
Birla Opus’ latest film spotlights modern families who sit together but scroll apart, positioning colour as the catalyst for warmth and real conversation....
NEERAJ CHOPRA LAUNCHES VEL SPORTS, SIGNALLING NEW ERA OF ATHLETE-LED SPORTS MANAGEMENT IN INDIA
Olympic champion Neeraj Chopra has launched his own athlete management firm, Vel Sports, ending his long partnership with JSW Sports. The venture marks...
OMNICOM LAUNCHES AI-DRIVEN OMNI PLATFORM TO UNITE DATA, CREATIVITY AND COMMERCE
On the opening day of the Consumer Electronics Show in Las Vegas, a crowd of marketers, executives, technologists, and curious press gathered not...
Lotto Reunites with Sania Mirza as Brand Ambassador and Chief Advisor for Women’s Sports
Italian sportswear brand Lotto has named tennis icon Sania Mirza as brand ambassador and chief advisor for Women’s Sports, marking her second collaboration...
SULA VINEYARDS EXPANDS PREMIUM PORTFOLIO WITH THE SOURCE CHARDONNAY RESERVE
Sula Vineyards has launched The Source Chardonnay Reserve, a refined addition to its premium The Source range. Oak-fermented and vineyard-driven, the medium-bodied white...
UNITED BREWERIES LAUNCHES KINGFISHER SMOOTH, TARGETS NEXT-GEN CONSUMERS
United Breweries, a Heineken subsidiary, has launched Kingfisher Smooth, a strong beer with a smoother, more approachable taste, targeting younger consumers in India....
