Case Studies
SAMSUNG BETS ON IMAGINATION OVER HARDWARE IN NEW GALAXY CAMPAIGN
Samsung’s new ‘Life opens up with Galaxy’ campaign for its S26 Series places storytelling ahead of product visibility. Directed by Tom Hooper, the...
RENAULT MEGANE E-TECH SPARKS ELECTRIFYING ROAD TRIP FILM
Renault’s new film for the Megane E-Tech electric car delivers a thrilling road trip experience, blending cinematic energy with surprising sensory reactions. Featuring...
SOME OF THE WORLD’S BEST WHISKIES ARE COMING FROM INDIA
India and Taiwan are reshaping the global whisky map, with climates that accelerate maturation and create bold, distinctive flavours. Indian single malts, often...
BURGER KING AND OGILVY’S BALLPARK ILLUSION SERVES UP DEBATE
Burger King, with de la cruz Ogilvy, turned heads at the World Baseball Classic by playfully reimagining stadium food. Their clever illusion challenged...
PARLE-G’S UGADI CAMPAIGN CELEBRATES LIFE’S BITTERSWEET MOMENTS
Parle-G’s Ugadi campaign draws inspiration from the traditional Bevu Bella ritual, highlighting life’s blend of sweetness and bitterness. Through a simple yet powerful...
KITKAT AND FORMULA 1 UNVEIL LIFE-SIZE CHOCOLATE RACING CAR AT SILVERSTONE
A life-size racing car made entirely of chocolate has been unveiled through a creative collaboration between KitKat and Formula 1 at Silverstone. Weighing...
INDIA WELCOMES THE “GREEN FAIRY” AS LA ANANTA ABSINTHE DEBUTS
India has entered the storied world of absinthe with the launch of La Ananta Absinthe by Craft Alcobev in Goa. Once banned across...
IKEA CELEBRATES THE EMOTIONAL MEANING OF HOME IN NEW GLOBAL CAMPAIGN BY MCCANN
IKEA’s new global campaign, created by McCann, explores the emotional meaning of home, presenting it as more than a physical space. Centred on...
