Case Studies
Bacardi’s 2026 Cocktail Report Predicts Intentional Drinking, Micro-Indulgence and Experience-Driven Cocktail Culture
The Bacardi Cocktail Trends Report 2026 reveals a shift toward intentional drinking, micro-indulgence and richer storytelling experiences. Consumers, especially Gen Z, are embracing...
Vietnam’s cby Letting Gen Z Co-Create Their Ideal BeerHakuhodo Vietnam’s Ngoc Nguyen Redefines Creativity by Letting Gen Z Co-Create Their Ideal Beer Vietnam’s cby Letting Gen Z Co-Create Their Ideal Beer
Hakuhodo Vietnam’s group creative director Ngoc Nguyen is reshaping brand storytelling by inviting Gen Z to co-create Tiger Platinum beer, from flavour to...
EXELmoto Unveils Inclusive, India-First E-Bicycle as It Accelerates Local EV Manufacturing
EXELmoto’s new ₹48,500 e-bicycle blends scooter-like comfort with pedal-assist efficiency, targeting women, seniors, and first-time EV users with a low-step frame and license-free...
ŠKODA ELROQ CROWNED GERMAN CAR OF THE YEAR 2026 AS EV MOMENTUM ACCELERATES
https://vimeo.com/1060919412?fl=pl&fe=sh#t=17s The all-electric Škoda Elroq has been named German Car of the Year 2026 after topping Germany’s EV registrations and impressing a jury...
“Parasocial” Named Cambridge Dictionary’s Word of the Year 2025 as One-Sided Digital Bonds Surge
Cambridge Dictionary has selected “parasocial” as its 2025 Word of the Year, reflecting the rise of one-sided emotional bonds people form with celebrities,...
Pepsi Unveils Stunning Egypt-Inspired Limited-Edition Can Celebrating Heritage and Design
Pepsi has released a limited-edition can inspired by Egypt’s rich cultural heritage, featuring motifs from ancient art, the Sphinx, and traditional patterns. The...
Akij Food & Beverage Launches New Apple-Flavored Carbonated Drink Fizzo for Bangladeshi Market
Akij Food & Beverage Ltd has unveiled Fizzo, an apple-flavored carbonated drink aimed at Gen Z consumers. Launched this month, Fizzo will soon...
ABD Launches ICONiQ Winter International Grain Whisky in Uttar Pradesh and Haryana
Allied Blenders & Distillers Ltd. has expanded its ICONiQ portfolio with the launch of ICONiQ Winter International Grain Whisky in Uttar Pradesh and...
