Case Studies
HAR MEHFIL KI JAAN: THUMS UP’S RAMADAN AD CELEBRATES BOLD FLAVOURS
Thums Up’s latest Ramadan ad features its chilled bottle on an iftar spread of biryani and nihari, with the line “Har Mehfil ki...
DABUR’S ‘MISWAKNAMA’ REIMAGINES ORAL CARE THROUGH CULTURE, TRAVEL AND DIGITAL STORYTELLING
Dabur has unveiled ‘Miswaknama’, an influencer-led digital initiative for Dabur Meswak Toothpaste that explores the cultural and geographical roots of Miswak across India....
BLINKIT TURNS EXAM STRESS INTO STREET SMARTS WITH REVISION-THEMED BILLBOARDS
Blinkit has transformed outdoor advertising into clever revision aids during exam season, using formula-led billboards to engage students. Blending humour with cultural relevance,...
ADOBE AND NVIDIA UNITE TO REDEFINE CREATIVE WORKFLOWS THROUGH AI INNOVATION
Adobe and NVIDIA have announced a strategic partnership to transform creative and marketing workflows using AI. By combining Adobe’s creative tools with NVIDIA’s...
SAMSUNG BETS ON IMAGINATION OVER HARDWARE IN NEW GALAXY CAMPAIGN
Samsung’s new ‘Life opens up with Galaxy’ campaign for its S26 Series places storytelling ahead of product visibility. Directed by Tom Hooper, the...
RENAULT MEGANE E-TECH SPARKS ELECTRIFYING ROAD TRIP FILM
Renault’s new film for the Megane E-Tech electric car delivers a thrilling road trip experience, blending cinematic energy with surprising sensory reactions. Featuring...
SOME OF THE WORLD’S BEST WHISKIES ARE COMING FROM INDIA
India and Taiwan are reshaping the global whisky map, with climates that accelerate maturation and create bold, distinctive flavours. Indian single malts, often...
BURGER KING AND OGILVY’S BALLPARK ILLUSION SERVES UP DEBATE
Burger King, with de la cruz Ogilvy, turned heads at the World Baseball Classic by playfully reimagining stadium food. Their clever illusion challenged...
