Case Studies
Lay’s ‘Chai ki Gupshup’ Ad Reimagines the Snack as India’s Social Connector
The “Lay’s Chai ki Gupshup” ad blends chai stalls, college hangouts, and late-night pubs to show how one Lay’s pack sparks conversation across...
Royal Enfield Marks 125 Years as the World’s Oldest Motorcycle Brand in Continuous Production
Royal Enfield celebrates 125 years of uninterrupted motorcycling heritage, tracing its journey from Redditch to Chennai and from battlefields to global highways. Now...
How Mokobara Became a ₹700-Crore Travel Brand After Being Told It Would “Never Cross ₹15 Crore”
Dismissed early by industry veterans, Mokobara has grown from selling 200 bags a month in 2020 to a ₹700-crore premium luggage brand. By...
Startup Park Launches in Bengaluru to Power 10,000 Startups and 100,000 Jobs by 2030
iQue Ventures has launched Startup Park in Bengaluru’s Koramangala, a ₹600 crore innovation hub designed to support 10,000 startups and create 100,000 jobs...
Udemy’s 2026 Global Skills Report Says AI Fluency Is Now the Operating System of Modern Work
Udemy’s 2026 report reveals that AI has transformed workplace learning, making AI fluency, adaptive skills, and continuous, in-the-flow training essential for competitiveness. With...
META TO MAKE “AI‑DRIVEN IMPACT” A CORE PERFORMANCE METRIC FROM 2026
Meta will tie employee performance to “AI‑driven impact” starting 2026, making it a core evaluation metric. Janelle Gale, head of people, announced the shift...
Simply NKD: PepsiCo’s Bold, Colorless Revolution in Snacking
PepsiCo’s Simply NKD reinvents Doritos and Cheetos without artificial flavors or dyes, offering the same bold taste in a completely colorless form. Positioned...
Crocs Teams Up with Himesh Reshammiya to Champion Unfiltered Confidence in New Campaign
Crocs has launched a new campaign with Himesh Reshammiya, created by Kulfi Collective, celebrating unfiltered confidence and individuality. Titled “Your Crocs, Your Rizz,”...
