Case Studies
XIPE TEX-MEX TURNS MESSY FOOD STAINS INTO LUXURY LOGOS IN BOLD, CULTURE-PUSHING CAMPAIGN
Peru’s Xipe Tex-Mex flipped messy eating into a fashion satire by transforming sauce stains into luxury-style logos like Nike and Lacoste. With the...
BYD LAUNCHES ‘FLAVOURS OF SUMMER’ TO WIN OVER GEN Z AND MILLENNIAL EV DRIVERS
BYD Australia has unveiled its youth-focused “Flavours of Summer” campaign, introducing the ATTO 1 and ATTO 2 to appeal to Gen Z and...
GOLDMAN SACHS BUYS MAJORITY STAKE IN EXCEL SPORTS MANAGEMENT IN NEARLY $1 BILLION DEAL
Goldman Sachs is acquiring a majority stake in Excel Sports Management—home to Tiger Woods, Caitlin Clark and Nikola Jokic—in a deal valued near...
CATHAY TRANSFORMS KAI TAK’S WEST BRIDGE INTO IMMERSIVE AUDIO-VISUAL JOURNEY THROUGH HONG KONG’S AVIATION HISTORY
Cathay has turned the West Bridge at Kai Tak Sports Park into a 100-metre audio-visual installation charting the airline’s history, created with Leo...
Bacardi’s 2026 Cocktail Report Predicts Intentional Drinking, Micro-Indulgence and Experience-Driven Cocktail Culture
The Bacardi Cocktail Trends Report 2026 reveals a shift toward intentional drinking, micro-indulgence and richer storytelling experiences. Consumers, especially Gen Z, are embracing...
Vietnam’s cby Letting Gen Z Co-Create Their Ideal BeerHakuhodo Vietnam’s Ngoc Nguyen Redefines Creativity by Letting Gen Z Co-Create Their Ideal Beer Vietnam’s cby Letting Gen Z Co-Create Their Ideal Beer
Hakuhodo Vietnam’s group creative director Ngoc Nguyen is reshaping brand storytelling by inviting Gen Z to co-create Tiger Platinum beer, from flavour to...
EXELmoto Unveils Inclusive, India-First E-Bicycle as It Accelerates Local EV Manufacturing
EXELmoto’s new ₹48,500 e-bicycle blends scooter-like comfort with pedal-assist efficiency, targeting women, seniors, and first-time EV users with a low-step frame and license-free...
ŠKODA ELROQ CROWNED GERMAN CAR OF THE YEAR 2026 AS EV MOMENTUM ACCELERATES
https://vimeo.com/1060919412?fl=pl&fe=sh#t=17s The all-electric Škoda Elroq has been named German Car of the Year 2026 after topping Germany’s EV registrations and impressing a jury...
