Case Studies
“Parasocial” Named Cambridge Dictionary’s Word of the Year 2025 as One-Sided Digital Bonds Surge
Cambridge Dictionary has selected “parasocial” as its 2025 Word of the Year, reflecting the rise of one-sided emotional bonds people form with celebrities,...
Pepsi Unveils Stunning Egypt-Inspired Limited-Edition Can Celebrating Heritage and Design
Pepsi has released a limited-edition can inspired by Egypt’s rich cultural heritage, featuring motifs from ancient art, the Sphinx, and traditional patterns. The...
Akij Food & Beverage Launches New Apple-Flavored Carbonated Drink Fizzo for Bangladeshi Market
Akij Food & Beverage Ltd has unveiled Fizzo, an apple-flavored carbonated drink aimed at Gen Z consumers. Launched this month, Fizzo will soon...
ABD Launches ICONiQ Winter International Grain Whisky in Uttar Pradesh and Haryana
Allied Blenders & Distillers Ltd. has expanded its ICONiQ portfolio with the launch of ICONiQ Winter International Grain Whisky in Uttar Pradesh and...
Shell Lubricants Sri Lanka Partners with Daraz to Boost Digital Accessibility for Motorists
Shell Lubricants Sri Lanka, distributed by Delmege Forsyth Energy, has partnered with Daraz to offer customers islandwide access to genuine Shell products through...
Himalaya’s #StrongWomenSoftSkin Campaign Champions Indian Women’s Ice Hockey Team
Himalaya’s new #StrongWomenSoftSkin campaign spotlights the Indian women’s ice hockey team, choosing real athletes over celebrities to highlight resilience, authenticity, and performance. Training...
Roli Books Marks 47 Years of Crafting India’s Cultural Story Through Timeless Publishing
Roli Books celebrates 47 years of championing India’s cultural, artistic and historical narratives through beautifully crafted publications. Known for its high-quality design, expert...
Volkswagen India Celebrates Childhood Memories of Cars in Heartfelt Children’s Day Campaign
Volkswagen India’s new Children’s Day campaign rekindles nostalgic childhood moments that spark a lifelong love for driving. Through a heartfelt film, radio spots...
