Case Studies
Guinness Nigeria Turns Rainy-Day Frustration Into a Marketing Masterstroke With the “Guinnbrella”
Guinness Nigeria teamed up with Born Social to launch the “Guinnbrella,” a playful mini-umbrella designed to keep a pint dry during sudden rain....
MOOOZ SPARKLE VODKA MAKES A SOPHISTICATED DEBUT IN CHANDIGARH, USHERING IN A NEW ERA OF CRAFT, CULTURE AND CONTEMPORARY INDULGENCE
Moooz Sparkle Vodka launches in Chandigarh, introducing a premium spirit crafted from locally sourced rice and refined through triple distillation and five-stage filtration....
DYSON INITIATES GLOBAL REVIEW OF ITS $500 MILLION MEDIA MANDATE, SIGNALLING STRATEGIC SHIFT IN CONSUMER-TECH MARKETING
Dyson has launched a global review of its $500 million media mandate, prompting incumbent IPG Mediabrands to defend the account. The consumer-tech giant...
KALYAN JEWELLERS CELEBRATES SHARED SOUTH INDIAN TRADITIONS THROUGH A POETIC NEW CAMPAIGN
Kalyan Jewellers’ new campaign, “Jewellery That Speaks to Everyone,” celebrates the shared South Indian teething ritual known as Pallu Kozhukattai, Pallada, and Pallu...
WONDEREIGHT AND LIMPID PROPERTY JOIN FORCES TO REDEFINE REAL ESTATE BRANDING IN SAUDI ARABIA
WonderEight has partnered with Australian firm Limpid Property to transform real estate branding in Saudi Arabia. The collaboration combines creative strategy with advanced...
EASEMYTRIP ROLLS OUT ‘UNWRAP TRAVEL DEALS SALE’ FOR WINTER HOLIDAY PLANS
EaseMyTrip has launched its ‘Unwrap Travel Deals Sale’ from November 11–15, 2025, offering discounts on flights, hotels, buses, cabs, and holiday packages. Customers...
BRITANNIA ENTERS INDIA’S BOOMING PROTEIN BEVERAGE MARKET WITH READY-TO-DRINK LAUNCH
Britannia Industries is set to launch ready-to-drink protein beverages, expanding its dairy portfolio to meet rising demand for convenient, healthy options. Led by...
TITAN EYE+ LAUNCHES ‘EK TARA TEST’ THIS CHILDREN’S DAY TO PROMOTE EARLY EYE SCREENING
Titan Eye+ launched the ‘Ek Tara Test’ this Children’s Day — a playful, star-spotting eye-screening tool inspired by an ancient Hunter’s Test. Aimed...
