Case Studies
NAVI UPI’S ‘HURRYPUR’ CAMPAIGN CELEBRATES THE JOY OF INSTANT PAYMENTS
Navi UPI’s latest campaign, created by Sideways, introduces “Hurrypur” — a fictional fast-paced town celebrating the joy of instant digital payments. Through humor,...
TELSTRA’S ‘TOGETHER IS FOR CHRISTMAS’ RETURNS WITH ANIMATED GHOST STORY CELEBRATING CONNECTION
Telstra’s latest ‘Together is for Christmas’ campaign features an animated ghost story directed by Steve Rogers, highlighting two unlikely characters who find each...
PLATINUM LOVE BANDS’ ‘UNLOCK WITH LOVE’ CAMPAIGN CELEBRATES THE UNSPOKEN LANGUAGE OF CONNECTION
Platinum Love Bands’ ‘Unlock with Love’ campaign beautifully captures love that goes beyond words through a social experiment based on synchronised heartbeats. Blending...
Uber’s New ‘Can’t Do That If You’re Driving’ Campaign Redefines Freedom Behind the Wheel
Uber’s new campaign, “Can’t Do That If You’re Driving,” created with Special Australia, redefines freedom by celebrating what riders can enjoy when they’re...
AL RAWABI LAUNCHES GREEK YOGHURT MADE IN DUBAI, BLENDING QUALITY WITH INNOVATION
Al Rawabi has launched its new Greek Yoghurt, made in Dubai and crafted for health-conscious consumers. High in protein, lactose-reduced, and rich in...
DREW BARDANA SERVES UP VISUAL WARMTH WITH WAITROSE & PARTNERS WEEKEND’S AUTUMN WINE FEATURE
US-based illustrator Drew Bardana collaborated with Waitrose & Partners Weekend on a vibrant late-October double-page spread showcasing bold wine pairings for autumn comfort...
Universal Music Group and Udio Strike a Landmark AI Partnership That Redefines Music Rights
Universal Music Group’s partnership with AI platform Udio sets a new benchmark for ethical AI in music. Udio will train its models only...
HOME DEPOT FINDS ‘THE RIGHT TREE’ FOR THE HOLIDAYS WITH EMOTION-DRIVEN CHRISTMAS CAMPAIGN
Home Depot’s new holiday campaign, “The Right Tree,” created with BBDO, highlights real Christmas tree farmers and family traditions through emotional storytelling. The...
