Case Studies
Dove and Reebok Launch “Reborn in My Kicks” to Celebrate Women’s Resilience Through Kintsugi-Inspired Sneaker Collection
Dove and Reebok have teamed up for “Reborn in My Kicks,” a Kintsugi-inspired sneaker collaboration celebrating women’s strength, healing, and comebacks. The campaign...
Swiggy Launches “Your BTS Crew” Campaign to Position Swiggy Crew as the Invisible Team Behind Perfect Living
Swiggy’s new “Your BTS Crew” campaign introduces Swiggy Crew as a personalised lifestyle support system for modern perfectionists. Using Generative AI–crafted visuals, the...
DAVID PIERIS LOGISTICS ACQUIRES LOGICARE IN RS. 1.3 BILLION DEAL, STRENGTHENING ITS POSITION IN SRI LANKA’S LOGISTICS SECTOR
D P Logistics has acquired 100% of Logicare from Ceylon Tea Brokers in a Rs. 1.3 billion transaction, expanding its warehousing and logistics...
JINDAL STEEL’S AWARD-WINNING BRAND FILM BLENDS ART, EMOTION, AND NATIONAL PRIDE BUT LEAVES BRANDING QUESTIONS
Jindal Steel’s cinematic brand film celebrates India’s strength through powerful visuals, music, and symbolism, earning major awards for its creativity. While the film...
Lay’s ‘Chai ki Gupshup’ Ad Reimagines the Snack as India’s Social Connector
The “Lay’s Chai ki Gupshup” ad blends chai stalls, college hangouts, and late-night pubs to show how one Lay’s pack sparks conversation across...
Royal Enfield Marks 125 Years as the World’s Oldest Motorcycle Brand in Continuous Production
Royal Enfield celebrates 125 years of uninterrupted motorcycling heritage, tracing its journey from Redditch to Chennai and from battlefields to global highways. Now...
How Mokobara Became a ₹700-Crore Travel Brand After Being Told It Would “Never Cross ₹15 Crore”
Dismissed early by industry veterans, Mokobara has grown from selling 200 bags a month in 2020 to a ₹700-crore premium luggage brand. By...
Startup Park Launches in Bengaluru to Power 10,000 Startups and 100,000 Jobs by 2030
iQue Ventures has launched Startup Park in Bengaluru’s Koramangala, a ₹600 crore innovation hub designed to support 10,000 startups and create 100,000 jobs...
