Case Studies
META TO MAKE “AI‑DRIVEN IMPACT” A CORE PERFORMANCE METRIC FROM 2026
Meta will tie employee performance to “AI‑driven impact” starting 2026, making it a core evaluation metric. Janelle Gale, head of people, announced the shift...
Simply NKD: PepsiCo’s Bold, Colorless Revolution in Snacking
PepsiCo’s Simply NKD reinvents Doritos and Cheetos without artificial flavors or dyes, offering the same bold taste in a completely colorless form. Positioned...
Crocs Teams Up with Himesh Reshammiya to Champion Unfiltered Confidence in New Campaign
Crocs has launched a new campaign with Himesh Reshammiya, created by Kulfi Collective, celebrating unfiltered confidence and individuality. Titled “Your Crocs, Your Rizz,”...
Guinness Nigeria Turns Rainy-Day Frustration Into a Marketing Masterstroke With the “Guinnbrella”
Guinness Nigeria teamed up with Born Social to launch the “Guinnbrella,” a playful mini-umbrella designed to keep a pint dry during sudden rain....
MOOOZ SPARKLE VODKA MAKES A SOPHISTICATED DEBUT IN CHANDIGARH, USHERING IN A NEW ERA OF CRAFT, CULTURE AND CONTEMPORARY INDULGENCE
Moooz Sparkle Vodka launches in Chandigarh, introducing a premium spirit crafted from locally sourced rice and refined through triple distillation and five-stage filtration....
DYSON INITIATES GLOBAL REVIEW OF ITS $500 MILLION MEDIA MANDATE, SIGNALLING STRATEGIC SHIFT IN CONSUMER-TECH MARKETING
Dyson has launched a global review of its $500 million media mandate, prompting incumbent IPG Mediabrands to defend the account. The consumer-tech giant...
KALYAN JEWELLERS CELEBRATES SHARED SOUTH INDIAN TRADITIONS THROUGH A POETIC NEW CAMPAIGN
Kalyan Jewellers’ new campaign, “Jewellery That Speaks to Everyone,” celebrates the shared South Indian teething ritual known as Pallu Kozhukattai, Pallada, and Pallu...
WONDEREIGHT AND LIMPID PROPERTY JOIN FORCES TO REDEFINE REAL ESTATE BRANDING IN SAUDI ARABIA
WonderEight has partnered with Australian firm Limpid Property to transform real estate branding in Saudi Arabia. The collaboration combines creative strategy with advanced...
