Case Studies
MORGAN BUEHLER ZANOTTI RETURNS WITH ‘WAAY’—A ZERO-SUGAR PROTEIN BEVERAGE REVOLUTION
Primal Kitchen co-founder Morgan Buehler Zanotti has launched WAAY, a zero-sugar sparkling protein beverage. After selling Primal Kitchen to Kraft Heinz for $200...
SONY MUSIC PUBLISHING TAKES A MAJOR STAKE IN FINLAND’S ELEMENTS MUSIC, STRENGTHENING GLOBAL CREATIVE TIES
Sony Music Publishing has acquired a significant stake in Finland’s Elements Music, forming a long-term creative partnership to connect its 10,000-song catalog with...
BACARDI MARKS NATIONAL BAT WEEK WITH GLOBAL CONSERVATION SPOTLIGHT
Bacardi celebrates National Bat Week by highlighting its long-standing connection to bats and global conservation efforts. Recognized by the Wildlife Habitat Council, Bacardi’s...
Canva Acquires Affinity, Cementing Its Position as a Design Powerhouse
Canva has acquired Affinity, the leading rival to Adobe, in a move that reshapes the global design software market. The deal brings Affinity’s...
MCDONALD’S OPENS ITS FIRST GLOBAL CAPABILITY CENTRE IN INDIA, STRENGTHENING GLOBAL OPERATIONS FROM HYDERABAD
McDonald’s has inaugurated its first Global Capability Centre in India, located in Hyderabad’s Hitec City. Spanning 1.56 lakh sq ft, the centre will...
TRANSPERFECT REVIVES THE MILL: GLOBAL REOPENING MARKS A CREATIVE REBIRTH AFTER TECHNICOLOR COLLAPSE
Global language and AI services firm TransPerfect has acquired The Mill’s French division and is reviving the legendary creative studio across London, Seoul,...
ID FRESH FOOD SERVES A FIVEFOLD PROFIT RISE, RIDING INDIA’S READY-TO-COOK WAVE
Bengaluru-based iD Fresh Food has reported a fivefold jump in profits to ₹26 crore for FY25, driven by a 22% revenue surge to...
BRITANNIA SHARPENS ITS HEALTH FOCUS WITH WHOLE-GRAIN PUSH AND SUGAR REDUCTION DRIVE
Britannia Industries is strengthening its health and wellness strategy by increasing whole grain content and reducing sugar and sodium across its product range....
