Case Studies
AIRASIA MOVE AND INDONESIA’S TOURISM MINISTRY TEAM UP TO DRIVE MALAYSIAN TRAVEL SURGE WITH #MACAMLOKAL CAMPAIGN
AirAsia MOVE partnered with Indonesia’s Ministry of Tourism for the #MacamLokal campaign, encouraging Malaysians to explore Indonesia “like locals.” Running from July to...
UNDERWONDER CONTENT’S DIRECTOR NITRAM SERVES UP A FRESH, CRISPY MCDONALD’S SPOT — AND THE WORLD’S LOVIN’ IT
Swiss-born director Nitram, known for his witty visual style and VFX mastery, has directed a new McDonald’s spot for UnderWonder Content. Splitting his...
OpenAI Surpasses One Million Business Customers, Redefining How the World Works With AI
OpenAI has surpassed one million business customers globally, becoming the fastest-growing business platform in history. Companies like Canva, Figma, Spotify, Shopify, and Walmart...
BRAND CONSULTANCY MOMENTRA LAUNCHES IN SINGAPORE TO HELP BUSINESSES TURN VISION INTO MOMENTUM
Brand and growth consultancy MOMENTRA has launched in Singapore, founded by June Chow, former Samsung marketing head. Aiming to help organisations bridge strategy...
DUA LIPA AND AUGUSTINUS BADER LAUNCH “DUA BY AB SCIENCE”: A NEW ERA IN ACCESSIBLE LUXURY SKINCARE
Pop icon Dua Lipa has partnered with luxury skincare innovator Augustinus Bader to launch DUA by AB Science. The line combines Lipa’s global...
VARUN BEVERAGES ENTERS ALCOHOL MARKET, PARTNERS WITH CARLSBERG FOR AFRICA EXPANSION
Varun Beverages Limited has partnered with the Carlsberg Group to distribute Carlsberg beer in select African markets, marking its entry into alcoholic beverages....
India Gets Its First Zero-Sugar Malt Beverage as Ghodawat Consumer Launches Coolberg Diet
Ghodawat Consumer Limited has launched Coolberg Diet, India’s first zero-sugar malt beverage, marking a breakthrough in the non-alcoholic drinks category. Positioned for health-conscious...
JSW MG MOTOR INDIA RISES TO NO. 2 IN LUXURY EV MARKET, DRIVEN BY STRONG DEMAND FOR CYBERSTER & M9 LIMOUSINE
JSW MG Motor India, through its luxury retail arm MG SELECT, has secured the #2 spot in India’s luxury EV market. Driven by...
