Case Studies
IKEA LEANS INTO HALLOWEEN FEAR FACTOR WITH COMICALLY COMFORTING ‘HALLOWEEN ESSENTIALS’ CAMPAIGN
IKEA’s new “Halloween Essentials” campaign humorously positions its SMÅNUNNEÖRT duvet, KLOTSTARR cushion and MYRULL throw as emotional shields for horror movie nights. Launched...
HERITAGE FOODS ACQUIRES MAJORITY STAKE IN HIGH-PROTEIN ICE CREAM BRAND GETAWAY
Heritage Foods has acquired a 51% stake in GetAWay Ice Cream & Desserts, known for its high-protein, no-added-sugar products, with plans to increase...
SARA TENDULKAR JOINS CETAPHIL INDIA AS THE FACE OF ITS NEW GENTLE EXFOLIATING SA SKINCARE RANGE
Cetaphil India has launched its Gentle Exfoliating SA Range with Sara Tendulkar as its new face. Known for her expertise in mindful skincare...
METRO BRANDS WELCOMES LEARNING STRATEGIST APARNAA J., SIGNALS STRONG FOCUS ON LEADERSHIP-LED GROWTH
Metro Brands Limited has appointed Aparnaa J. as Head of Talent Development, bringing 17+ years of expertise in digital learning, leadership development, and...
ABSOLUT & SPRITE WAGER ON SPONTANEITY: HOW TWO GLOBAL ICONS ARE REDEFINING SINGAPORE’S READY-TO-DRINK CULTURE
Absolut Vodka and Sprite have launched a ready-to-drink 5% ABV canned cocktail in Singapore, targeting spontaneous social moments. Positioned as a premium yet...
UBER FLIPS THE SCRIPT ON DRIVING CULTURE WITH CHEEKY NEW ‘CAN’T DO THAT IF YOU’RE DRIVING’ CAMPAIGN
Uber isn’t merely advertising a ride — it’s trying to upend a mindset. Its latest brand platform in Australia and New Zealand, titled...
BHARAT TAXI: A FAIR WAY TO TRAVEL
The Indian government has launched a new taxi service called Bharat Taxi. This service is different from other taxi services like Ola and...
TELANGANA RISING: A NEW ERA OF GROWTH AND GLOBAL PARTNERSHIPS
Telangana, India's fastest-growing state, invites Australian companies to partner in its growth journey. With a secure, investor-friendly ecosystem and world-class infrastructure, Telangana offers...
