Case Studies
REEL FACTORY LAUNCHES NEW ZEALAND’S FIRST COMMERCIAL-GRADE VOLUME WALL STUDIO — PROMISING “ANY LOCATION, ANY LIGHT, ANY TIME OF DAY” WITHOUT LEAVING AUCKLAND
Reel Factory has launched New Zealand’s first permanent commercial Volume Wall Studio in Auckland, enabling real-time, photoreal virtual environments for ad shoots without...
UK RETAIL ACTIVATION SPECIALIST INITIALS MAKES MIDDLE EAST DEBUT WITH DUBAI HQ, TARGETS RAPIDLY EVOLVING $300BN GCC RETAIL MARKET
Initials, a leading UK retail activation agency, has launched its first international hub in Dubai to serve the UAE, Saudi Arabia and GCC....
HOME OF PERFORMANCE WINS JAGUAR & LAND ROVER SOCIAL MEDIA MANDATE IN SAUDI ARABIA
Home of Performance (HOP) has won the social media mandate for Jaguar and Land Rover in Saudi Arabia from distributor Mohamed Yousuf Naghi...
DREAM11 GOES GLOBAL WITH FREE-TO-PLAY FANTASY SPORTS EXPANSION ACROSS 11 COUNTRIES
Dream11 has launched in 11 international markets, including the US, UK, Australia and UAE, in its first major global expansion. Following India’s real-money...
IMEDITATE PARTNERS WITH OBLONG TO TELL PEOPLE THEY DON’T NEED TO THINK SO MUCH
Meditation brand Imeditate has teamed up with Justin Ruben’s Oblong Creative to launch a new campaign encouraging Australians to stop overthinking and start...
HYATT REIMAGINES LOYALTY IN INDIA — WITH KARISMA KAPOOR AS THE FACE OF “CARE YOU CAN FEEL”
Hyatt has launched a new India-focused World of Hyatt campaign featuring Karisma Kapoor, positioning its loyalty programme as an emotional, care-led experience rather...
KARTHIK BALAGOPALAN STEPS DOWN AS MANAGING DIRECTOR OF PUMA INDIA TO PRIORITISE FAMILY
Karthik Balagopalan has stepped down as Managing Director of PUMA India to focus on family priorities in Germany. Associated with PUMA since 2006,...
LENSKART PRICES IPO AT RS 382-402 PER SHARE, ISSUE OPENS ON OCT 31
Lenskart's IPO is priced at Rs 382-402 per share, opening on Oct 31 and closing on Nov 4. The issue includes a fresh...
