Case Studies
THE ELIXIR OF TIMELESSNESS: ABSOLUT VODKA’S ENDURING LEGACY
Absolut Vodka, voted America's #1 Spirits Brand in TIME World's Best Brands 2025, is a timeless icon symbolizing creativity, inclusion, and authenticity. With...
ECOCARRY: WHERE FASHION MEETS SUSTAINABILITY AND EMPOWERMEN
EcoCarry creates eco-friendly tote bags from 100% organic cotton, promoting sustainability and women's empowerment. Each bag is handcrafted by skilled women artisans, providing...
THE TASTE OF KERALA IN DELHI
Annie's Kerala Kitchen has launched its new restaurant in Mayur Vihar Phase 1, Delhi, bringing authentic Kerala flavors to the neighborhood. The grand...
MYDESIGNATION: REVOLUTIONIZING INDIAN FASHION WITH A PERSONAL TOUCH
Mydesignation, a Thiruvananthapuram-based D2C fashion brand, has raised $1.25 million in seed funding to expand its operations and promote expressive fashion. Founded in...
The Revival of Malayalam Publishing: A Growing Industry
The Malayalam publishing industry is experiencing a notable resurgence, with a growing interest in books across genres like fiction, non-fiction, biography, and science....
WHERE CRAFTSMANSHIP MEETS CELEBRATION: Longitude 77 This Diwali
This Diwali, Longitude 77, Pernod Ricard India’s premium Indian single malt, transforms gifting into an art of emotion — a celebration of heritage,...
How Crocs Evolved from the ‘Ugliest Shoe’ to a Global Fashion Giant
From humble beginnings on a Caribbean boat deck to the runways of Paris, Crocs has defied fashion conventions, transforming a functional foam clog...
World’s First LLM Benchmark for Creativity Finds AI Tools are More Similar Than You Think
A comprehensive new study by Springboards, an AI platform inspiring creativity in advertising, found that popular AI tools like ChatGPT, Gemini, Claude and...
