Case Studies
PEPSICO AND VARUN BEVERAGES IN TALKS TO BRING ALCOHOLIC RTD DRINKS TO INDIA
PepsiCo and Varun Beverages Ltd are in early talks to introduce alcoholic ready-to-drink (RTD) beverages in India, marking PepsiCo’s potential entry into the...
CIPLA NAMES ACHIN GUPTA AS MANAGING DIRECTOR & GLOBAL CEO, EFFECTIVE APRIL 2026
Cipla Limited has appointed Achin Gupta as Managing Director and Global CEO, effective April 1, 2026. With over 20 years in healthcare and...
SUPERMASSIVE AND COVER-MORE TRAVEL INSURANCE RELATIONSHIP TAKES OFF
Following a competitive creative pitch, independent agency Supermassive has been appointed by Cover-More - Australia’s leading travel insurance provider - as its new...
SECRET LEVEL AND COCA-COLA REUNITE FOR A GROUNDBREAKING AI-ANIMATED HOLIDAY FILM
Secret Level and Coca-Cola have reunited for a fully AI-animated global holiday film, marking a new milestone in AI-driven storytelling. Following their 2024...
WE ALL MEET THE WORLD DIFFERENTLY: HOW DUBAI AIRPORTS IS REDEFINING ACCESSIBILITY WITH EMPATHY
Dubai Airports has launched “We All Meet the World Differently,” an accessibility campaign that shifts focus from compliance to empathy and inclusion. Led...
AKASA AIR SPREADS SMILES WITH PET-FRIENDLY SKIES AND WORKPLACE WELLNESS INITIATIVE
Akasa Air celebrated World Mental Health Day with its “Pawfect Life” initiative, bringing pets into the workplace to promote wellbeing. Reflecting its pet-friendly...
RELIANCE RETAIL RACES AHEAD TO REDEFINE INDIA’S QUICK COMMERCE LANDSCAPE
Reliance Retail is rapidly expanding JioMart to dominate India’s $5B quick commerce market, operating in 1,000+ cities with 600 dark stores and 3,000...
HAVAS SHINES AT ATHAR FESTIVAL 2025: CELEBRATING CREATIVITY, PURPOSE, AND CULTURAL TRANSFORMATION IN RIYADH
Havas made a powerful impact at Athar Festival 2025 in Riyadh, with leaders including Fabio Silveira, Dany Naaman, Alejandro Fischer, Anaïs Guillemané, and...
