Communication
NAVEEN NAIR ON GLOBAL JOURNALISM AND DIASPORA MEDIA
Journalism is rapidly evolving across borders; few media professionals embody this transition as seamlessly as Naveen Nair. From the bustling newsrooms of India...
CHINESE WOK BETS ON INTEGRATED MARKETING PUSH WITH HAVAS TO POWER NATIONAL EXPANSION
Chinese Wok has appointed Havas Creative India and Arena Media as its integrated marketing partners as it targets 500 outlets nationwide. The move...
AUDI INDIA APPOINTS WONDRLAB AS COMMUNICATIONS PARTNER
Audi India has appointed Wondrlab as its communications partner after a multi-agency pitch. The mandate will see Wondrlab drive a platform-first strategy, creating...
ISMO DESIGN REBRANDS SUPER SOFT TO POWER BRAZIL’S BETTER-FOR-YOU DESSERT MOVEMENT
Ismo Design has unveiled a bold new identity for Super Soft, Brazil’s first protein soft serve, repositioning dessert as a functional lifestyle choice....
EDGE MARKETING EXPANDS LEADERSHIP BENCH AS AGENCY ACCELERATES GROWTH
Independent agency Edge Marketing has strengthened its leadership team with a series of senior hires and internal promotions as it prepares for the...
IKEA BEGINS GLOBAL MEDIA LANDSCAPE ASSESSMENT WITH AGENCY INFORMATION REQUEST
IKEA has issued a request for information to several media agencies as part of a routine evaluation of the global media landscape. The...
MATHRUBHUMI JOINS HANDS WITH NDTV FOR ‘POWER PLAY KERALAM’ POLITICAL DIALOGUE
Kerala media group Mathrubhumi has partnered with NDTV as print partner for the ‘NDTV Power Play’ event in Thiruvananthapuram. The gathering features senior...
LEISURE HYDRATION REFRESHES PACKAGING TO CAPTURE GEN Z ATTENTION AND BOOST SHELF APPEAL
Leisure Hydration has unveiled a bold packaging redesign aimed at increasing appeal among Gen Z consumers. The refreshed cans feature larger ingredient illustrations,...
