Communication
THE STREAMING GOLD RUSH: INDIA’S OTT INDUSTRY ENTERS A MONETISATION SUPERCYCLE
India’s Over-the-Top (OTT) market is no longer just a story of viewership expansion — it is now a high-stakes revenue engine reshaping the...
WHERE CRAFTSMANSHIP MEETS CELEBRATION: Longitude 77 This Diwali
This Diwali, Longitude 77, Pernod Ricard India’s premium Indian single malt, transforms gifting into an art of emotion — a celebration of heritage,...
A MARKETING POWERHOUSE MEETS A GLOBAL ICON: JILL KRAMER JOINS MASTERCARD AS CMO
Mastercard is turning a new page in its marketing story — and it’s a powerful one. Jill Kramer, the creative force behind Accenture’s...
Piyush Pandey: The One Who Made India Seen
Indian advertising has lost its voice — not the shrill, data-led, hyper-optimised voice of the present, but the one that laughed along with...
Sindhuu Govindarajan Joins Tata Consumer Products as Marketing VP, Marking Strategic Leadership Change in FMCG Category
At a time when Tata Consumer Products is rapidly accelerating its presence in the food and beverages market and boldly stepping up competition...
Webjet unveils bold brand transformation and new brand campaign to become Australasia’s go-to local travel companion
Revealing its new creative platform and campaign - ‘Go Somewhere’ - Webjet hits refresh on its brand identity, positioning, and product suite, driving...
Havas Media ANZ appoints Mindshare’s Kate O’Ryan-Roeder as CEO
Havas Media ANZ is pleased to announce the appointment of Kate O’Ryan-Roeder as Chief Executive Officer after an extensive search, marking an exciting...
Tata Play Launches ‘Samajhdar Bano, Tata Play Lagao’ Campaign, Showcasing TV’s True Value
Tata Play, India’s leading content distribution platform, has unveiled its latest DTH campaign, ‘Samajhdar Bano, Tata Play Lagao’. Departing from conventional advertising formats,...
