Digital
CHUPPS REIMAGINES SUSTAINABILITY WITH POETIC CAMPAIGN FOR 100% BIODEGRADABLE CHUPSTER FOOTWEAR
Chupps has launched a powerful four-film multimedia campaign for its 100% biodegradable Chupster range, conceptualised by INTO Creative. Using a poignant life-cycle metaphor,...
Digital Video Ads Miss the Mark as New Study Shows Shockingly Low Brand Recall
Despite 93% of Indians watching videos daily for over two hours, a 3,000-person R K Swamy–Hansa Research study reveals digital video ads barely...
INDIA TAKES A MAJOR STEP IN REGULATING XR DEVICES: A BOOST FOR THE IMMERSIVE TECH SECTOR
India's MeitY brings AR, VR, and MR devices under BIS compulsory registration, mandating safety standards for XR products. The move boosts India's immersive...
ITV DIGITAL LAUNCHES BLINK, A YOUTH-LED DIGITAL PLATFORM FOR GEN Z STORYTELLING AND CULTURE
ITV Digital has launched Blink, a creator-driven digital platform aimed at Gen Z, offering interactive entertainment, sports, and lifestyle content. With over 69,000...
PREMIUM IS THE NEW DIGITAL: WPP MEDIA INDIA MAPS INDIA’S E-COMMERCE MINDSET SHIFT
WPP Media India’s new playbook reveals that India’s e-commerce is shifting from price-driven to aspiration-led consumption. Premiumization is going mainstream across Bharat, powered...
RBL BANK ELEVATES ALIASGAR KARACHIWALA TO LEAD DIGITAL, CHANNELS & EXPERIENCE AMID AGGRESSIVE TECH TRANSFORMATION PUSH
RBL Bank has elevated Aliasgar Karachiwala as Head – Digital, Channels & Experience to accelerate its digital transformation. With 20+ years of expertise,...
Grapes Worldwide Secures Digital Mandate for LivWell
Grapes Worldwide, a leading integrated communication agency, has been awarded the digital mandate for LivWell. The agency’s Bangalore team will spearhead the brand’s...
CONCEPTUAL PICTURES IS DREAMSTIME PARTNER FOR ASIA PACIFIC & MIDDLE EAST
Conceptual Pictures Worldwide Pvt. Ltd. is partnering with Dreamstime LLC and will represent the latter as resellers of its stock imagery packages in...
