International News
Australia’s favourite ads struggle with brand attribution, new TRA study reveals
Australia’s favourite ads are winning hearts and attention through emotional storytelling and humour, but brand attribution remains a critical challenge, according to new...
Humour and Consistency Lead the Way in New Zealand’s Favourite Ads
Long-running storytelling and humour are driving deeper audience connections, according to TRA’s latest New Zealand’s Favourite Ads survey for June 2025, which reveals...
Bench Media bolsters leadership lineup and announces raft of new hires
Following a slew of new business wins, independent full-service media agency Bench Media has announced two promotions to its senior leadership team plus...
Klook Unveils ‘Joy Dispenser’ Campaign to Encourage Travelers to Discover Their Best Selves
What if your next personal breakthrough came from the scent of Mouse Deer Farts? That’s the unexpected question Klook asks in its latest...
Winners Announced for NYFA’s First-Ever AI-Powered Advertising Competition
The New York Festivals Advertising Awards (NYFA) has revealed the winners of its debut NYFAi competition—a global initiative launched in collaboration with Lightricks’...
LG Unveils ‘Radio Optimism’ Campaign to Share the Spirit of “Life’s Good” Through Music
In a bid to foster deeper human connections through the power of shared musical experiences, LG has launched its latest brand campaign, “Radio...
15 APAC Creatives Join Jury for The One Club’s Young Guns 23 Competition
The One Club for Creativity has unveiled the distinguished panel of over 100 creative professionals from across the globe who will serve as...
Ruder Finn Expands Footprint with Acquisition of Era Communications
Ruder Finn has announced the acquisition of Era Communications, a prominent strategic communications consultancy based in Southeast Asia with a team of 90...
