News
HYATT RESHUFFLES ASIA PACIFIC LEADERSHIP, ELEVATES SUNJAE SHARMA TO REGIONAL ROLE
Hyatt Hotels Corporation has announced a leadership transition in Asia Pacific, appointing Sunjae Sharma to a wider regional role in Hong Kong while...
SUN CRUISER NAMED OFFICIAL READY-TO-DRINK COCKTAIL OF US OPEN EVENTS IN NEW USGA PARTNERSHIP
The Boston Beer Company’s Sun Cruiser vodka iced tea has secured a multi-year partnership with the United States Golf Association, becoming the official...
HOUSTON GROUP REIMAGINES PLAN PARTNERS BRAND TO EMPHASISE EMPATHY AND INCLUSIVE CARE
Houston Group has unveiled a new brand positioning and identity for Australian NDIS provider Plan Partners, centred on empathy, accessibility and personalised care....
EVERBRAND & CO. CRAFTS MODERN IDENTITY FOR HONA SPARKLING KARKADE DRINK
Brand and marketing consultancy Everbrand & Co. has developed the identity and visual language for Hona, a newly launched sparkling karkade drink. The...
LEISURE HYDRATION REFRESHES PACKAGING TO CAPTURE GEN Z ATTENTION AND BOOST SHELF APPEAL
Leisure Hydration has unveiled a bold packaging redesign aimed at increasing appeal among Gen Z consumers. The refreshed cans feature larger ingredient illustrations,...
BLACK LAKE VODKA UNVEILS HERITAGE-LED BRAND IDENTITY
A new premium vodka brand, Black Lake Vodka from Netherfield Estate, has been unveiled with a design identity by RBrand Design. Inspired by...
LUMA AI LAUNCHES $1 MILLION GLOBAL CREATIVE COMPETITION TO REVIVE ADVERTISING’S ‘UNMADE’ IDEAS
Luma AI has announced "The Luma Dream Brief", a global competition inviting advertising creatives to use its AI tools to realise ambitious, previously...
HEYGEN’S AI AVATARS ARE SCRIPTING A NEW REALITY FOR VIDEO
HeyGen is revolutionising video production by using AI to generate realistic avatars and voiceovers from text. By eliminating the need for expensive equipment...
