News
MCDONALD’S AND MCCANN NEW ZEALAND PROVE THAT ONE WORD IS ENOUGH
McDonald’s latest out-of-home campaign in New Zealand strips branding to its bare essentials, relying on a single word and iconic menu items to...
JOHNNIE WALKER LAUNCHES BLACK CASK TO BRIDGE SCOTCH AND BOURBON DIVIDE
Diageo has unveiled Black Cask, a permanent addition to the Johnnie Walker portfolio, designed to appeal to Bourbon drinkers while retaining Scotch’s premium...
RIGHT ON TIME: THE SCRIPT ROOM’S SONATA WATCHES CAMPAIGN MARRIES STORYTELLING AND STYLE
The Script Room’s latest campaign for Sonata Watches blends music, narrative, and design to create a multi-sensory experience. With creative leadership from Shaunit,...
MUMBAI’S HEART BEATS IN UNITY
Mumbai, a city of contrasts and constant motion, finds its spirit mirrored in Unity Bank’s new film by Whyness. Celebrating generosity and resilience,...
WHEN HERITAGE MEETS BOLD EXECUTION: ROCKLAND BLACK SIGNALS PREMIUM AMBITION
Rockland Black enters the premium arrack segment with a striking black and gold identity, confident positioning, and strong shelf presence. The launch reflects...
ROAR GLOBAL’S SOUTH ASIAN LEAP: FROM BANGLADESH BEGINNINGS TO NEPAL HORIZONS
Roar Global is deepening its South Asian footprint, scaling operations in Bangladesh after a successful first year and forging an exclusive partnership in...
SRI LANKA TOURISM CAPTIVATES GERMAN TRAVELLERS AT CMT 2026
Sri Lanka Tourism made a striking impact at CMT 2026 in Stuttgart, Germany, one of Europe’s largest consumer travel fairs. With cultural performances,...
CORONA CERO BRINGS GLOBAL ZERO-ALCOHOL WAVE TO INDIA
AB InBev India has launched Corona Cero, the global zero-alcohol variant of Corona, expanding its non-alcohol beer portfolio in India. Debuting at Magnetic...
