Leisure
ORACLE RED BULL RACING AND CROCS REIMAGINE MOTORSPORT MERCHANDISING
Oracle Red Bull Racing and Crocs unveil a collaboration that translates Formula 1 engineering into collectible footwear. Featuring rear wing heels, halo details,...
BOBAKAT RAISES ₹6 CRORE AS INDIA’S BUBBLE TEA BOOM RESHAPES YOUTH BEVERAGE CULTURE
Mumbai-based bubble tea brand Bobakat has raised ₹6 crore in a Pre-Series A round to accelerate expansion across India. The funding reflects growing investor confidence...
THE SILENT SELLERS: HOW MANNEQUINS SHAPED THE WAY WE SHOP
From wax figures in 19th-century Paris to AI-powered digital avatars in modern retail, mannequins have transformed window shopping into an art form. This...
AJIO TAPS NORTHEAST RAPPER REBLE TO CHAMPION SUBCULTURE-DRIVEN FASHION IDENTITY
Ajio’s collaboration with Meghalaya-born rapper Reble signals a shift in Indian fashion, spotlighting subcultures and regional voices. By embracing authenticity and identity, the brand aims...
LACOSTE REFRESHES IDENTITY WITH CONTEMPORARY PRECISION ROOTED IN HERITAGE
Lacoste has unveiled a refined visual identity by Commission Studio, blending archival inspiration with modern design sensibilities. The update enhances its iconic codes while...
BISLERI LIMONATA HEADS TO THE AMALFI COAST IN ‘DOUBLE THE CHILL’ CAMPAIGN WITH SHAHID KAPOOR
Bisleri’s latest campaign for Limonata takes a vibrant turn as it unfolds along Italy’s Amalfi Coast. Featuring Shahid Kapoor in a playful chase...
TOMÀ BRINGS LANGUAGE-DRIVEN DESIGN TO TOMATO SAUCE
Rosario Lo Iacono Design has shaped TOMÀ, a tomato sauce brand built on linguistic insight and visual rhythm. The name reads as “tomato”...
TROPICANA STEPS INTO FUNCTIONAL DRINKS WITH HYDRATE+ LAUNCH
Tropicana has entered the fast-growing functional drinks market with its new Hydrate+ range, blending fruit juice with coconut water, vitamins and magnesium. Available...
