Travel
INDIAN TOURISTS CEMENT SRI LANKA’S TOURISM REVIVAL
Indian tourists have become the backbone of Sri Lanka’s tourism recovery, accounting for 22.5 per cent of arrivals in 2025. Their growing presence...
VISIT DUBAI’S CAMPAIGN PROVES STORYTELLING IS THE NEW STANDARD IN TOURISM ADVERTISING
Dubai’s latest tourism campaign, The Hyperbolist, directed by Tom Hooper, redefines advertising by prioritising entertainment and narrative depth. Through a playful dinner party...
KERALA TOURISM TURNS THE TABLES ON STEREOTYPES WITH WIT AND FLAVOUR
A new Kerala Tourism advertisement has sparked laughter and pride among Malayalis, cleverly countering a controversial film trailer that demonises the community. Social...
DUBAI TOURISM BREAKS RECORDS AGAIN WITH 19.59 MILLION VISITORS IN 2025
Dubai’s tourism sector has achieved record-breaking success for the third consecutive year, welcoming 19.59 million international overnight visitors in 2025, a 5% rise...
DUBAI’S WINTER FILM STARRING ANUSHKA SHARMA AND VIRAT KOHLI SHOWCASES DESERT DREAMS AND URBAN ENERGY
Dubai Tourism’s new winter campaign film features Bollywood star Anushka Sharma and cricket icon Virat Kohli exploring the city’s desert escapes, cultural landmarks,...
AUSTRIA TOURISM TURNS SECRECY INTO STRATEGY WITH “NON-DISCLOSURE AUSTRIA”
Austria Tourism has launched “Non-Disclosure Austria,” a campaign with WienNord Serviceplan that asks visitors to sign a playful NDA to access insider travel...
EUROCAMP TARGETS NEW GENERATION WITH EUROPE-WIDE BRAND CAMPAIGN BY SQUAD
Creative studio Squad has launched a pan-European brand campaign for Eurocamp aimed at attracting younger travellers and shifting perceptions of outdoor accommodation holidays....
AIR INDIA’S TRANSFORMATION TAKES FLIGHT
Air India's "Change is in the Air" campaign showcases the airline's revamped cabins, gourmet dining, and warm hospitality, inviting passengers to rediscover their...
