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INDIA’S CREATIVE ECONOMY: HOW DIGITAL PLATFORMS, ART, FASHION AND YOUTH ARE SHAPING A $1-TRILLION OPPORTUNITY
India’s creative economy is undergoing a powerful transformation, driven by digital platforms, thriving art and craft traditions, fashion innovation and youth participation. With...
ADVERTISING 2026: WHY HUMAN REALNESS WILL DEFINE INDIA’S AI-POWERED BRAND FUTURE
Indian advertising in 2026 will balance AI-driven precision with human authenticity. As automation powers personalization, search, commerce and messaging, brands must differentiate through...
SOCIAL MEDIA IN 2025: SHAPING BEHAVIOUR, FUELING HARM, AND EMPOWERING VOICES
In 2025, social media continues to shape global human behaviour, influencing identity, relationships, and activism. While cyberbullying has intensified through new digital forms,...
INDIA’S PRINT MEDIA DEFIES THE DIGITAL TIDE BY DOUBLING DOWN ON TRUST AND LOCAL ROOTS
Even as digital platforms dominate attention, print media in India continues to thrive by playing to its strengths. Hyperlocal coverage, high trust, deeper...
MARKETING IN 2026: FROM CHASING ATTENTION TO SHAPING INTENTION IN AN AI-MEDIATED WORLD
Marketing in 2026 will be defined by the shift from attention to intention as AI agents, synthetic data and automation reshape decision-making. Brands...
