Mergers & Acquisitions
KOMERZ ACQUIRES GLASSBOX TO BUILD INTEGRATED CREATIVE COMMERCE PLATFORM
Global commerce platform Komerz has acquired marketing consultancy Glassbox, signalling the rise of a new “creative commerce” category that integrates brand strategy, AI-driven...
NETFLIX ACQUIRES BEN AFFLECK’S AI STARTUP INTERPOSITIVE TO ELEVATE STORYTELLING
Netflix has acquired InterPositive, an AI startup founded by Ben Affleck, less than a week after exiting the Warner Bros. Discovery bidding. Focused...
OMNICOM’S POST-IPG RESULTS SHOW REVENUE SURGE AMID HEAVY ACQUISITION COSTS
Omnicom’s first earnings report following its IPG acquisition delivered strong revenue growth but a significant net loss linked to integration costs and workforce...
ESTÉE LAUDER MOVES TO FULLY ACQUIRE FOREST ESSENTIALS IN BET ON GLOBAL LUXURY AYURVEDA
Estée Lauder Companies will acquire the remaining stake in Indian luxury Ayurvedic beauty brand Forest Essentials, deepening an 18-year partnership. The deal, expected...
I.M.A B2B continues growth trajectory, acquires Proof Communications
Leading B2B marketing consultancy I.M.A has continued its growth trajectory announcing the acquisition of independent Business Writing Services agency, Proof Communications, in a...
PepsiCo Announces Acquisition of Poppi
PepsiCo has officially announced a definitive agreement to acquire Poppi, a rapidly growing prebiotic soda brand, in a deal valued at $1.95 billion....
Publicis Groupe Expands Portfolio with Acquisition of BR Media Group
Publicis Groupe has announced a definitive agreement to acquire BR Media Group, Latin America's foremost influencer marketing and content powerhouse. With a vast...
