DAKOTA JOHNSON STARS IN STRIKING NEW CALVIN KLEIN FILM DIRECTED BY GORDON VON STEINER

Calvin Klein has unveiled a new campaign film featuring actor Dakota Johnson in her debut collaboration with the brand. Directed and photographed by filmmaker Gordon von Steiner, the visually compelling project highlights the brand’s minimalist aesthetic while bringing together notable figures from fashion and film.

Calvin Klein has once again captured the fashion world’s attention with the release of a new campaign film featuring actor Dakota Johnson, marking her first appearance for the iconic brand. The visually striking production blends cinematic storytelling with the label’s signature minimalist aesthetic, reinforcing Calvin Klein’s reputation for bold and memorable campaigns.

The film was directed and photographed by Gordon von Steiner, a Toronto-born, New York-based filmmaker known for his stylish visual language and creative collaborations within the fashion industry. The project was produced with editorial handled in-house, reflecting the brand’s growing focus on controlling the creative narrative of its campaigns.

Johnson, widely recognised for her performances in films including Fifty Shades of Grey and The Lost Daughter, brings a confident and understated presence to the film. Her appearance aligns with Calvin Klein’s long-standing tradition of working with high-profile actors and cultural figures who embody modern style and individuality.

Von Steiner’s direction lends the campaign a sleek, cinematic quality. Over the years he has built a strong reputation for creating visually immersive fashion films, many of them developed alongside renowned photographer Steven Meisel. Their collaborations have helped define a distinctive visual identity in contemporary fashion imagery.

Before establishing himself as a sought-after director in the fashion world, von Steiner honed his craft through work with leading publications and luxury brands. His early career included projects with GQ and Giorgio Armani, experiences that shaped his approach to blending editorial sensibilities with cinematic storytelling.

He later expanded his portfolio with films for major fashion titles such as Vogue, developing a style that combines polished aesthetics with narrative-driven visuals. That background is evident in the new Calvin Klein campaign, which emphasises mood, movement and personality rather than traditional advertising tropes.

For Calvin Klein, the film continues a legacy of creating provocative and culturally resonant campaigns that blur the line between fashion, art and cinema. By pairing a globally recognised actor with a filmmaker known for his distinctive visual language, the brand aims to reinforce its position at the forefront of fashion storytelling.

Johnson’s debut in the campaign also signals Calvin Klein’s ongoing strategy of collaborating with influential figures who resonate with contemporary audiences. The result is a campaign that is both visually compelling and aligned with the brand’s enduring identity—clean, confident and unmistakably modern.