JIM BEAM POURS SUMMER SPIRIT INTO FLAVOURED BOURBON COCKTAILS

Jim Beam has unveiled a new collection of summer cocktail recipes showcasing its flavoured bourbon portfolio. Featuring Apple, Peach, Pineapple, Honey and Vanilla expressions, the line-up offers easy-to-make serves for warm-weather occasions, priced between US$17.99 and US$23.99, reflecting the growing appeal of flavoured bourbons.  

Jim Beam, the world’s best-selling bourbon, is bringing fresh energy to summer entertaining with a new cocktail collection designed around its flavoured bourbon range. The initiative highlights five expressions—Apple, Peach, Pineapple, Honey and Vanilla—each paired with a signature serve that blends seasonal flavours with simple ingredients, making them accessible for casual gatherings and at-home mixology.  

Leading the line-up is the Jim Beam Honey Lemonade, a refreshing combination of Jim Beam Honey, lemonade and club soda, garnished with a lemon wedge, retailing at US$18.99. The Jim Beam Crisp Apple Ade follows with a crisp blend of Jim Beam Apple and lemonade, finished with a slice of green apple or lemon, priced at US$17.99.  

For iced tea enthusiasts, the Jim Beam Pineapple Bourbon Iced Tea mixes Jim Beam Pineapple with chilled black tea and a squeeze of lemon juice, also priced at US$17.99. Meanwhile, the Jim Beam Peach & Iced Tea offers a fruit-forward twist, combining Jim Beam Peach with equal parts unsweetened iced tea and lemonade, topped with fresh mint, retailing at US$23.99.  

Rounding off the collection is the Jim Beam Vanilla Fizz, a richer serve crafted with Jim Beam Vanilla, half-and-half, fresh lemon sour and egg white, topped with club soda and an orange peel garnish, priced at US$23.99.  

According to the brand, the collection is designed to deliver versatility and ease, offering everything from lemonade-based refreshers to bourbon iced teas. With prices ranging between US$17.99 and US$23.99, the portfolio positions flavoured bourbon as a gateway to approachable cocktail culture.  

Jim Beam sold 16.7 million nine-litre cases in 2025, underscoring its global dominance in the category. The latest cocktail collection reflects the rising popularity of flavoured bourbons, particularly among younger consumers seeking flavour-forward, versatile serves for summer occasions. By combining tradition with innovation, Jim Beam continues to reinforce its role as a leader in shaping contemporary bourbon culture.