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Thursday , 12 November 2026
Home Case Studies Brands JSW MG MOTOR INDIA RISES TO NO. 2 IN LUXURY EV MARKET, DRIVEN BY STRONG DEMAND FOR CYBERSTER & M9 LIMOUSINE
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JSW MG MOTOR INDIA RISES TO NO. 2 IN LUXURY EV MARKET, DRIVEN BY STRONG DEMAND FOR CYBERSTER & M9 LIMOUSINE

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JSW MG Motor India, through its luxury retail arm MG SELECT, has secured the #2 spot in India’s luxury EV market. Driven by strong demand for the MG Cyberster and M9 Presidential Limousine, the brand is redefining premium electric mobility with 14 Experience Centres and a focus on curated ownership experiences.

JSW MG Motor India has accelerated its momentum in India’s fast-growing luxury EV segment, securing the #2 market position through its premium retail channel, MG SELECT. The company credits the achievement to overwhelming customer demand for its flagship electric models, as India embraces the shift toward sustainable luxury mobility.

Leading the charge is the MG Cyberster, now recognised as India’s highest-selling electric sports car, alongside the MG M9 Presidential Limousine, which has carved a niche for itself as the ultimate premium EV for elite buyers. Both vehicles have seen waiting periods extend to nearly 3–4 months, a clear indicator of rising consumer appetite for high-performance electric luxury.

MG SELECT has been positioned not merely as a dealership network but as a premium lifestyle experience brand. With 14 Experience Centres established across major Indian cities, the company is redefining what it means to purchase and own a luxury EV — from personalised consultation and exclusive delivery experiences to concierge services and community-focused brand engagements.

The milestone reflects the company’s strategic shift under its joint-venture leadership, where JSW and MG have combined strengths in technology, local manufacturing, and retail innovation. The success of the Cyberster and M9 also signals how quickly Indian buyers are embracing futuristic design, cutting-edge performance, and zero-emission mobility in the luxury space.

JSW MG Motor India called the achievement an early triumph in its long-term growth roadmap. The company emphasised that the journey is just beginning as it continues to expand retail touchpoints, enhance service networks, and introduce next-generation EV technologies tailored for Indian customers.

With global-standard products, immersive ownership experiences, and sustained investment in EV infrastructure, JSW MG aims to further strengthen its position in a segment that is rapidly transforming the premium automotive landscape in India.

As the company stated, “The road ahead is electric — and we’re driving it with purpose.”


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