Adding a delightful twist to the ongoing cricket fever, Lay’s® brought fans face-to-face with two of India’s biggest icons—Mahendra Singh Dhoni and Ranbir Kapoor—through a one-of-a-kind on-ground activation. Held on May 23 and 24 at Cyber Hub, Gurugram, the Lay’s® Virtual Meet & Click Experience invited cricket and cinema lovers to capture the ultimate photo moment with life-like digital avatars of the brand’s legendary ambassadors.
The immersive setup blended cutting-edge technology with fan enthusiasm, allowing visitors to pose with hyper-realistic visuals of Dhoni and Ranbir and walk away with a memorable souvenir. The atmosphere was charged with excitement—cheerful crowds, energetic beats, and the unmistakable joy that Lay’s® brings to every occasion.
Staying true to its campaign “No Lay’s, No Game,” the brand reminded fans that every match—and every moment of celebration—is best enjoyed with their favourite pack of Lay’s®. The activation turned into a full-blown spectacle as fans’ photos lit up large digital screens at DLF Cyber Hub, transforming candid clicks into larger-than-life memories.
A perfect blend of technology, entertainment, and emotion, the experience underscored Lay’s® ongoing commitment to creating joyful, unforgettable moments during the country’s most beloved sporting season.
Commenting on the activation, Saumya Rathor – Marketing Director, Lay’s®, PepsiCo India said, “There’s something truly special about coming together to celebrate the things we love — cricket, and of course, Lay’s! This season, we wanted to give fans a little magic with a chance to feel closer to their favourite celebrities and create memories that would last long after the match was over. Seeing the laughter, the energy, and the pure joy on everyone’s faces has been amazing. Moments like these remind us why Lay’s will always be about more than just chips — it’s about sharing smiles, stories, and experiences that stay with you.”
As the cricket season reaches its peak, Lay’s® continues to engage fans across the country through experiences that blend flavour, nostalgia, and shared celebration. The brand’s latest initiative reflects its ongoing commitment to creating meaningful connections with consumers because for many, enjoying the game simply isn’t complete without Lay’s.
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