NEHA AGARWALLA JOINS APOLLO TYRES AS MARKETING COMMUNICATIONS & SPONSORSHIPS HEAD

Apollo Tyres Ltd has appointed Neha Agarwalla as Divisional Head – Marketing Communications & Sponsorships. With 17 years of experience, including seven at Paytm, she will lead brand activation, communications, and go-to-market strategies. Agarwalla will also oversee Apollo’s partnership with the BCCI, strengthening visibility through its Team India sponsorship.

Neha Agarwalla brings with her more than 17 years of experience in brand building, strategic partnerships, and marketing leadership, having worked across diverse industries and campaigns that have shaped consumer engagement in India.  

Her most recent tenure was at Paytm, where she spent over seven years driving brand initiatives and partnerships that strengthened the company’s presence in the digital payments ecosystem. At Apollo Tyres, Agarwalla will now oversee marketing communications, brand activation, and go-to-market strategies, ensuring that the company’s messaging resonates with both domestic and international audiences.  

A key part of her new mandate will be managing Apollo Tyres’ high-profile association with the Board of Control for Cricket in India (BCCI) as part of its Team India sponsorship. Cricket sponsorships remain one of the most powerful platforms for brand visibility in India, and Agarwalla’s expertise in leveraging large-scale partnerships is expected to enhance Apollo’s engagement with fans and stakeholders alike.  

Her appointment reflects Apollo Tyres’ commitment to strengthening its brand presence through innovative campaigns and strategic collaborations. With the tyre industry becoming increasingly competitive, the company is focusing on building deeper consumer connections and reinforcing its identity as a trusted global brand. Agarwalla’s leadership is anticipated to play a pivotal role in shaping Apollo’s marketing narrative, blending creativity with business impact.  

Industry observers note that her move comes at a time when brands are investing heavily in sponsorships and experiential marketing to differentiate themselves in crowded markets. Apollo Tyres’ partnership with Team India offers a unique opportunity to align with national pride and sporting excellence, and Agarwalla’s stewardship will be crucial in maximising this association.  

As Apollo Tyres continues to expand its footprint, both in India and abroad, Agarwalla’s appointment signals a renewed emphasis on storytelling, brand resonance, and consumer engagement. Her track record of building impactful campaigns positions her well to lead Apollo’s next phase of marketing innovation and sponsorship strategy.