FIFA EXPANDS DIGITAL FOOTBALL STRATEGY WITH CREATOR-LED CAMPAIGNS FOR WORLD CUP 2026
FIFA’s digital football and gaming strategy for the World Cup 2026 has taken shape with creator-led campaigns, new game launches and platform integrations....
JEEVANI KARIYAWASAM HONOURED WITH GLOBAL ECONOMICS AWARD FOR STRATEGIC GROWTH LEADERSHIP
People’s Insurance PLC Chief Executive Officer Jeevani Kariyawasam has been recognised with the Excellence in Strategic Growth Leadership (General Insurance) Award 2026 by...
PENELOPE BOURBON EXPANDS WITH CLASSIC SERIES
Penelope Bourbon, founded by childhood friends Mike Paladini and Daniel Polise alongside Paladini’s wife Kerry, has unveiled its Classic Series of Kentucky Straight...
SPORTING CP UNVEILS FIRST BRAND IDENTITY REFRESH IN 25 YEARS
Sporting Clube de Portugal has unveiled its first brand identity refresh in 25 years, created with JKR to mark its 120th anniversary. Inspired...
ACCELERATOR ACTIVE ENERGY UNVEILS BLUE RAZ SLUSH WITH KAI TRUMP
Accelerator Active Energy has launched Blue Raz Slush, a zero-sugar blue raspberry energy drink developed with golfer and social media creator Kai Trump,...
RESPONSIB’ALL DAY: PERNOD RICARD INDIA’S COLLECTIVE COMMITMENT TO COMMUNITIES
This year’s Responsib’All Day at Pernod Ricard India was more than a symbolic gesture; it was a reaffirmation of the company’s enduring promise...
GAURAV PANDE APPOINTED CEO OF CREAMLINE DAIRY PRODUCTS
Godrej Agrovet has appointed Gaurav Pande as Chief Executive Officer of Creamline Dairy Products Limited, the company behind the Godrej Jersey brand. Pande...
FROM SOUP CANS TO SUPERMARKET GALLERIES: PACKAGING AS CULTURAL CANVAS
Warhol’s soup cans blurred art and commerce in 1962. Six decades later, packaging designers embrace that fusion, turning supermarket shelves into exhibition spaces....
MAKER’S MARK UNVEILS AIRPORT-EXCLUSIVE ARTIST SERIES
Maker’s Mark has launched an exclusive Artist Series for global travel retail, featuring city-inspired labels created by acclaimed painter Alexandra Pacula. Available in...
UNO X COMET SNEAKER BRINGS CARD GAME NOSTALGIA TO FOOTWEAR
Comet has partnered with UNO to launch the UNO x COMET sneaker, a limited-edition collectible inspired by the iconic card game. Featuring mismatched...
