PEPSICO CANADA ELEVATES SARAH SHELAST TO MARKETING DIRECTOR

PepsiCo Canada has promoted Sarah Shelast to marketing director of carbonated soft drinks, entrusting her with leadership of flagship brands including Pepsi, 7Up, Mountain Dew and Mug Root Beer. The appointment underscores PepsiCo’s focus on strengthening its soft drinks portfolio in Canada, highlighting Shelast’s role in driving growth and brand innovation.  

PepsiCo Canada has announced the promotion of Sarah Shelast to marketing director of carbonated soft drinks, a role that places her at the helm of some of the company’s most iconic beverage brands. Shelast will oversee the strategic direction and marketing initiatives for Pepsi, 7Up, Mountain Dew and Mug Root Beer, reinforcing PepsiCo’s commitment to maintaining a strong presence in the Canadian soft drinks market.  

Her appointment comes at a time when the carbonated soft drinks category continues to evolve, with consumer preferences shifting toward bold flavours, innovative campaigns and differentiated brand experiences. PepsiCo’s decision to elevate Shelast reflects confidence in her ability to harness these trends and deliver impactful strategies that resonate with Canadian consumers.  

The move also signals PepsiCo’s intent to sharpen its competitive edge in the region, ensuring its portfolio remains relevant and appealing across diverse demographics. With Shelast’s leadership, the company is expected to focus on both sustaining the heritage appeal of its flagship brands and introducing fresh, contemporary narratives that align with changing consumer lifestyles.  

By placing Shelast in charge of its carbonated soft drinks portfolio, PepsiCo Canada is reinforcing its ambition to drive growth, strengthen brand equity and expand market share in one of its most dynamic categories.