RÉMY COINTREAU LAUNCHES COINTREAU SPICY IN UK

Rémy Cointreau has launched Cointreau Spicy, a 30%-ABV chilli-infused liqueur aimed at the fast-growing spicy margarita trend. Rolling out in the UK this month at GBP27 per bottle, the launch includes festival activations and retail visibility, reflecting consumer demand for bold flavours and the company’s wider innovation strategy.  

Rémy Cointreau has unveiled Cointreau Spicy, a chilli-infused extension of its iconic liqueur brand, tailored for the booming spicy margarita trend. The 30%-ABV SKU will debut in the UK this month across on- and off-premise channels, priced at GBP27 (US$36.36) per bottle.  

The launch is designed to capitalise on the surging popularity of bold, flavour-led cocktails, with spicy margaritas now among the fastest-growing serves worldwide. Marketing director Nick Ganich emphasised that “spice has moved firmly into the mainstream,” noting that consumers increasingly seek drinks that deliver excitement while maintaining balance.  

To support the rollout, Rémy Cointreau will activate branded bars at London festivals this summer, offering consumers a chance to experience the serve first-hand. Retail and on-premise visibility will also be prioritised, ensuring the new product gains traction across multiple touchpoints. Global Drinks Intel has enquired about potential launches in other markets.  

Cointreau Spicy has been developed to simplify the creation of consistent, great-tasting spicy cocktails both at home and in bars, unlocking incremental value for the category. The move reflects a broader strategy by Rémy Cointreau to innovate within its portfolio, aligning heritage with contemporary consumer demand.  

The release follows last week’s entry by Rémy Cointreau-owned Bruichladdich into the ready-to-drink category, with four canned cocktails featuring scotch or gin produced at its Islay distillery. Together, these launches highlight the company’s commitment to diversifying its offerings and tapping into evolving drinking trends.