Marketing
THE FUTURE OF INTELLIGENCE IN MARKETING: WPP’S RAINFOREST VISION
At WPP Media’s NextM, Lauren Wetzel, Global President of Data and Technology Solutions, reframed marketing intelligence as a rainforest of connected ecosystems. Rejecting...
VIDHI SHAH JOINS ZEE MUSIC COMPANY AS DIRECTOR – MARKETING
Vidhi Shah has been appointed Director – Marketing at Zee Music Company, bringing over 16 years of experience across entertainment, streaming, films and...
SPOTIFY ELEVATES DINESH KUMAR SRINIVASAN TO LEAD MARKETING ACROSS KEY EMERGING REGIONS
Dinesh Kumar Srinivasan has been promoted to Head of Marketing for MENA, Türkiye, Pakistan and CIS at Spotify. The move follows four years...
TROPICANA STEPS INTO FUNCTIONAL DRINKS WITH HYDRATE+ LAUNCH
Tropicana has entered the fast-growing functional drinks market with its new Hydrate+ range, blending fruit juice with coconut water, vitamins and magnesium. Available...
VODAFONE AUSTRALIA CHALLENGES TELSTRA WITH BOLD NEW CAMPAIGN
Vodafone Australia has launched its first major brand campaign in years with indie agency Howatson+Company, featuring US comedian Ali Wong. The campaign questions...
ANKIT DESAI JOINS MONDELĒZ INTERNATIONAL AS SENIOR DIRECTOR – MARKETING
Ankit Desai has joined Mondelēz International as Senior Director – Marketing, after nearly seven years at The Hershey Company. He will lead marketing...
PALKI SHARMA TEASES ‘INDIA GLOBAL REVIEW’ AFTER NETWORK18 EXIT
Veteran journalist Palki Sharma has teased a new project titled India Global Review on X, sparking speculation about her next move following her...
HEYGEN’S AVATAR V: THE DIGITAL TWIN THAT REDEFINES AI VIDEO
HeyGen’s Avatar V is a breakthrough AI avatar generator that creates lifelike digital twins from a 15-second webcam recording. With unmatched character consistency,...
