Marketing
SPOTIFY ELEVATES DINESH KUMAR SRINIVASAN TO LEAD MARKETING ACROSS KEY EMERGING REGIONS
Dinesh Kumar Srinivasan has been promoted to Head of Marketing for MENA, Türkiye, Pakistan and CIS at Spotify. The move follows four years...
TROPICANA STEPS INTO FUNCTIONAL DRINKS WITH HYDRATE+ LAUNCH
Tropicana has entered the fast-growing functional drinks market with its new Hydrate+ range, blending fruit juice with coconut water, vitamins and magnesium. Available...
VODAFONE AUSTRALIA CHALLENGES TELSTRA WITH BOLD NEW CAMPAIGN
Vodafone Australia has launched its first major brand campaign in years with indie agency Howatson+Company, featuring US comedian Ali Wong. The campaign questions...
ANKIT DESAI JOINS MONDELĒZ INTERNATIONAL AS SENIOR DIRECTOR – MARKETING
Ankit Desai has joined Mondelēz International as Senior Director – Marketing, after nearly seven years at The Hershey Company. He will lead marketing...
PALKI SHARMA TEASES ‘INDIA GLOBAL REVIEW’ AFTER NETWORK18 EXIT
Veteran journalist Palki Sharma has teased a new project titled India Global Review on X, sparking speculation about her next move following her...
HEYGEN’S AVATAR V: THE DIGITAL TWIN THAT REDEFINES AI VIDEO
HeyGen’s Avatar V is a breakthrough AI avatar generator that creates lifelike digital twins from a 15-second webcam recording. With unmatched character consistency,...
KENVUE APPOINTS WPP AND PUBLICIS AS GLOBAL AGENCY PARTNERS IN MAJOR MARKETING RESET
Consumer health company Kenvue has named WPP and Publicis Groupe as its new global agency partners after a competitive review. WPP will lead...
GCC Marketing Bodies Unite to Launch Mental Health Charter 2025
A coalition of leading GCC marketing and communications bodies has launched the Mental Health Charter 2025 to address rising stress and burnout across...
